Green Marketing Conference Sponsored By Good Housekeeping & The Daily Green in LEED-Gold Certified Hearst Tower

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Good Housekeeping and The Daily Green.com will co-sponsor the 4th Annual Good And Green® - The Green Marketing Conference, Oct. 6 & 7, in its new location… the LEED-Gold Certified Hearst Tower, right in the heart of New York City. Good And Green® is attended by brand marketing teams and execs from leading companies including Parducci Wine, Kraft, Clorox, General Mills and Johnson & Johnson.

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Miriam Arond, Director, Good Housekeeping Research Institute

Good And Green® provides access to a deep well of information about the trends that affect consumers who make buying decisions based on environmental, social and ethical concerns.

“With the launch of the Green Good Housekeeping Seal in 2009, Good Housekeeping has made a strong and bold commitment to help consumers make environmentally responsible choices,” according to Miriam Arond, Director, Good Housekeeping Research Institute. “Good Housekeeping is thrilled to be a co-sponsor of the 4th Annual Good And Green® - The Green Marketing Conference, this Oct. 6 & 7, in our very own LEED-Gold Certified Hearst Tower, right in the heart of New York City.”

Added Dan Shapley, Senior Editor, The Daily Green.com, ”Our mantra is ‘real green for real people’, and our focus is providing credible content to the mainstream audience. Good And Green® provides access to a deep well of information about the trends that affect consumers who make buying decisions based on environmental, social and ethical concerns, and we are thrilled to be co-sponsoring this year’s event.”

“We’re proud to welcome Good Housekeeping and The Daily Green as exclusive 2010 Presenting Sponsors. We’re excited to produce this conference in a building that has achieved such an impressive rating from the U.S. Green Building Council and has a culture of green that runs through it,” according to Nan McCann, Good And Green® producer.

“The Tower is a testimony to Hearst’s commitment to responsible stewardship of world resources and growing business and profitability while going green. It is an awe-inspiring venue. It redefines most people’s image of what it means to go green. The elegance and sheer grandeur of this building… the dramatic use of light and space… the remarkable design... all this is what “green” looks like at its very best! This year the venue is very much a part of the Good And Green® story!”

“Every year,” McCann continued, “Good And Green® is attended by brand marketing teams and execs from leading marketers across a broad spectrum of product categories. We’ve had attendance from a really diverse list of brands including Parducci Wine, Sealed Air Corp., General Motors, Brown-Forman, Clorox, J&J, Cisco, Kraft, Coca-Cola, Nike, McNeil Labs., Philadelphia Phillies, Disney, Mohawk, Energizer, Dell, Esurance, PEPCO and Kimberly Clark.”

“Smart brands attend,” McCann added, “because they know that today green marketing is a mainstream component of every marketing plan and the key to building a sustainable future in virtually very industry and product category.”

For conference schedule and information: http://www.goodandgreen.biz or 860.724.2649 x15. Good And Green® is produced by PME Enterprises LLC, 216 Main Street, Hartford, CT 06106.

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Nan McCann
PME Enterprises, LLC
860.724.2649 ext. 13
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