Game On! Learning to Present at Enterprise Learning Conference & Exposition

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Game On! Learning will share research on the performance impact of game based learning versus traditional e-learning at the Enterprise Learning Conference & Expo later this month.

The thought leader in the emerging game based learning segment of corporate talent development

The acquisition, mastery and internalization of complex skills requires hours of practice in a safe environment, not minutes.

The Enterprise Learning Conference & Expo, held in Anaheim California on August 26 through 28, will feature a session co-presented by Bryan Austin, Chief Game Changer of Game On! Learning, and Jim Sokolowski, Chief Learning Office of Savvis. Savvis is a leading provider of managed computing and network infrastructure solutions for IT applications.

The session, titled "Business Impact Research: Learning Effectiveness of Game Based vs. Traditional eLearning", will include initial research conducted by Savvis and learning analytics experts KnowledgeAdvisors on the learning transference and performance impact of online game based soft skills training benchmarked against traditional elearning.

“Large numbers of corporate and government organizations are drawn to online learning games due to the fact that traditional elearning is being increasingly rejected by their workforces because it is not engaging”, said Bryan Austin, Game On! Learning’s chief game changer. “But how does game based learning compare in learning effectiveness to traditional forms of sales training delivery such as elearning or classroom training? This will be, to our knowledge, the first research aimed at answering that question.”

Savvis is training a portion of their sales force using Merchants®, an online serious learning game designed, developed and owned by Madrid-based Gamelearn S.A., and distributed in the U.S. by Game On! Learning. The training teaches persuasive communication, conflict resolution and negotiation skills, which are critical skills that are leveraged by sales professionals throughout the sales cycle.

The comprehensive learning game teaches employees how to:

  •      Structure sales conversations to identify the needs and interests of the other party
  •     Establish trust
  •     Reach mutually beneficial agreements
  •     Establish long-term business relationships

“This new form of learning has great potential in transferring acquired skills more successfully into sales success because learners spend over 90% of their time in training actually practicing the skills”, added Austin. “That level of skill practice and application is virtually impossible to duplicate in the classroom sales training, or online via traditional elearning.”

Registration to the Enterprise Learning Conference & Expo is available by visiting http://elceshow.com/.

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