Garden Products: A Global Strategic Business Report
San Jose, California (PRWEB) July 19, 2007
The trend towards turning the backyard and the garden into livable areas of a home is directly translating into business opportunities in the garden products market.
Consumers are being encouraged to extend the personality of their homes to the garden. Changing styles of modern living extend vital cues as to where the market is heading. Aspirational lifestyle desires, today, centers around furnishing and decoration. Romantically lighted, flower-twined gardens amply furnished with garden poolside furniture, garden benches, swings, hammocks, ottomans, birdbaths, fountains, and toadstools, are just the right indications of sophisticated living. The garden décor market is increasingly becoming lucrative as consumers exhibit willingness to invest time, effort, and money on garden furnitures, and landscaping, as they attempt to turn a simple garden into a romantic focal point for outdoor indulgence. The rise in backyard activities such as lawn parties, backyard camping, backyard barbeque with friends and family, are together creating a need for equipping the garden to support numerous new backyard activities. Innovations in garden décor themes are expected to keep consumer enthusiasm alive and lend traction to demand growth.
The rise in the popularity of organic gardening is fuelling the demand for organic fertilizers. Several new garden care products are being developed to offer gardeners expanded product choices. New hose-end and slow-release, natural fertilizer products are eclipsing the popularity of conventional synthetic mixes. Multi-functional plant food such as plotting mixes with moisture, fertilizer, and insect protection are growing in popularity. Gardening tools are being thoughtfully and innovatively designed, especially for easy and convenient handling by women, since they constitute over 60% of the gardening population.
Market for garden plants and seeds, comprising of perennial plants, houseplants, flower bulbs, garden plants and a variety of seeds, is dominated by United States, and is followed by Germany, Italy and France. A key noteworthy trend is the rising demand for gardening products, which are unique, either by way of their innovative style, design, application, or color. For instance, whimsically styled designs, and garden arts command a price premium in the marketplace, illustrating consumer willingness to part with that extra buck for distinctive products. Innovation in retailing and merchandizing of garden décor products is additionally expected to draw and retain consumer interest, and encourage favorable purchasing decisions.
World garden products market is dominated by Europe with a 37% share as stated by Global Industry Analysts, Inc. In Europe, Germany ranks as the largest individual market with a 24% share, followed by Italy, France and United Kingdom in that order. Garden furniture market in Europe is expected to rise by US$ 1.1 billion between the period 2007 to 2010. Growth in the global garden products market worldwide is driven by Asia-Pacific with a CAGR of 11% over the analysis period of 2001 through 2010. In Asia-Pacific, lawn and garden care market, and garden tools and implements market together are projected to reach US$ 17.1 billion by 2010. World garden plants and seeds market, which is the largest product group, is dominated by Europe, followed by the United States. Asia-Pacific is however expected to blaze a trail with a robust CAGR of 9.4% over the analysis period 2001 through 2010. Garden accessories market is expected to turbo charge global growth and rise by US$10.5 billion between the period 2007 to 2010. Asia-Pacific, the second largest market after Europe, is expected to grow at a double-digit CAGR of 14.6% over the analysis period to reach US$ 13.1 billion by the year 2010.
Leading global and regional players operating in the industry include Black & Decker Corporation, Fiskars Corporation, Husqvarna Outdoor Products Inc, K+S Group, The Scotts Miracle-Gro Company, Van Group, Inc., Ryobi Technologies, Inc., Central Garden & Pet Company, Simplicity Manufacturing, Inc., The Toro Company, U.S. Home & Garden, Inc., and Ringer Corporation, among others.
The report titled "Garden Products: A Global Strategic Business Report" by Global Industry Analysts, Inc., provides a comprehensive review of consumer demographic/lifestyle trends, market drivers, issues, and challenges. Richly annotated with authoritative, and unbiased commentaries, and hard-to-find statistical facts, the report provides unequivocal views on future potential while throwing light on the prevailing climate in key product segments. Product markets analyzed in the report include Garden Plants & Seeds, Lawn & Garden Care, Garden Tools & Implements, Garden Furniture, and Garden Accessories. Latent demand patterns in product markets are quantified across major geographic market verticals including the United States, Canada, Japan, France, Germany, Italy, United Kingdom, Spain, Asia-Pacific, and Latin America, among others. Also provided in the report is an enumeration of recent mergers, acquisitions, and other strategic industry activities.
For more details about this research report, please visit http://www.strategyr.com/MCP-1154.asp.
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.
Global Industry Analysts, Inc.
Web Site http://www.StrategyR.com