Eight Global Brands to Discuss Best Practices in Corporate Social Media

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Cisco, Graco, The Home Depot, Intel, Kaiser Permanente, UPS, Walmart, and Wells Fargo share their insights on corporate blogging and social media

BlogWell -- gaspedal.com/blogwell

Eight of the biggest brands in the world will be on hand to discuss the key challenges and opportunities for using social media at the corporate level in a new conference called BlogWell: How Big Companies Use Social Media. Scheduled for October 28 in San Jose, senior social media executives from Cisco Systems, Graco, The Home Depot, Intel, Kaiser Permanente, UPS, Walmart, and Wells Fargo will share success stories and best practices.

Solving the Key Challenges to Achieving Social Media Success
Even as external communications budgets tighten across the board, trends show social media investment continuing to increase. BlogWell addresses the key issues that challenge corporate marketers today, including measuring ROI, managing teams, dealing with legal issues, working with agencies, BtoB blogging, internal communications, and blogging in regulated environments.

The senior executives in charge of social media at their companies will present case studies on those topics, including:

  •     Nick Ayres, Interactive Marketing Manager for The Home Depot
  •     Suraya Bliss, Senior Director, Internal Communications for Walmart
  •     Tim Collins, SVP, Experential Marketing for Wells Fargo
  •     Debbie Curtis-Magley, Manager, Corporate Public Relations for UPS
  •     John Earnhardt, PR Manager & Corporate Blog Editor for Cisco Systems
  •     Ken Kaplan, Global Communications Program Manager for Intel
  •     Lindsay Lebresco, PR Manager for Graco Children's Products
  •     Edward Terpening, VP, Social Media for Wells Fargo
  •     Hilary Weber, Director, Internet Marketing Services for Kaiser Permanente

Discussion Includes High-Level Talk on Disclosure
Transparency and corporate social responsibility have become standard operating procedure at most corporations. The BlogWell agenda includes a crash course in disclosure on corporate social media. The discussion builds on work done by the Blog Council, which released the Disclosure Best Practices Toolkit earlier this year as a DIY framework designed to help companies learn the appropriate and transparent ways to interact in the world of social media.

BlogWell is co-presented by GasPedal, a word of mouth marketing training firm, and the Blog Council, a community of senior social media executives from the world's largest companies. The event website is http://www.gaspedal.com/blogwell .

About GasPedal
You can have amazing word of mouth. Word of mouth marketing is something you can do very well. We'll help you get started quickly, with simple-but-intense training, honest answers, and eye-opening ideas. GasPedal's fast, how-to marketing strategies are affordable, easy to execute, and deliver measurable ROI in 60 days. Learn more about GasPedal http://www.gaspedal.com .

About the Blog Council
The Blog Council is a forum for the heads of corporate blogging and social media at the largest corporations in the world. The Blog Council brings together all of these people to explore issues and share best practices with one another in a productive and private environment. Learn more about the Blog Council: http://www.blogcouncil.org .

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