GBWR Re-Brand and Launches New Website

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GBWR refreshes communications in build up to Paralympic Games

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The new site will help up support and grow the sport. But now we are ‘live’, we need people to send in information, stories and videos. A good site is only as good as the people who use and contribute to it.

Great Britain Wheelchair Rugby, the governing body for wheelchair rugby in England, Scotland and Wales, has updated its branding and re-launched its website in advance of London 2012.

The sporting charity, whose players featured heavily on Channel 4’s ‘Inside Incredible Athletes’, has unveiled a stunning new look and function packed website as part of its strategy to promote and grow the sport, utilising the increased profile of Paralympic sport in the build up to the 2012 Games.

“It’s a really exciting time for GBWR. Not only is Team GB progressing well towards the Paralympic Games, but the unprecedented media coverage we have had, thanks to Channel 4’s partnership with the Paralympics, and with the funding support of UK Sport, the Lottery and Sport England, means that the sport is able to grow at all levels and be in a position to challenge for Paralympic gold “ said CEO David Pond.

“To support this growth and to promote our Paralympic ambition, we have re-launched the website, partly because the GBWR community asked us to - but also because a successful organisation like ours needs world class communications.”

The new site, which was built by Onshore Media (http://www.weareonshore.com), is now packed with functionality that enables players and the community to keep up to date with GBWR. News, fixtures and events information can be posted live. The community can also link into its social media functionality so that new content can be Facebooked, Tweeted and You Tubed. Video functionality enables great pieces of action to be posted to the site for everyone to see. There is also team and player info, inspiring stories and lots of help for people who are thinking about getting involved with GBWR.

James Thomas, GBWR’s National Development Director, who managed the project said: “The new site will really help up support and grow the sport. But the job is not over. Now we are ‘live’, we need people to send in information, stories and videos. A good site is only as good as the people who use and contribute to it.”

Currently taking part in the 2010 World Wheelchair Rugby Championships at the Richmond Olympic Oval, Vancouver, Canada, Great Britain’s team – made up of Jonathan Coggan, Bulbul Hussain, Steve Palmer (Captain), Jason Roberts, Andrew Barrow, Alan Ash, Troye Collins, Justin Frishberg, Ross Morrison, Mandip Sehmi and David Anthony – are at present rated ninth in the International Wheelchair Rugby Federation World Rankings (out of 24 countries).

For media enquiries and more information,
Contact Simon Whittam
simonwhittam(at)weareonshore(dot)com
01752 823414 or 07802 416420
http://www.gbwr.org.uk

Further information:
Follow player Andy Barrow’s blog on:
http://www.team-2012.com/athletes/andybarrow/blogs/71.aspx

and link to Mandip Sehmi on Twitter via:
http://twitter.com/mandipsehmi
or the 2010 World Wheelchair Rugby Championships on
http://twitter.com/2010wwrc

About wheelchair rugby
Wheelchair rugby is a team sport for male and female quadriplegics. The physically demanding full-contact team sport is played indoors on a hardwood basketball court between two teams of four players. It is a unique sport that combines some elements of basketball, handball, and ice hockey, and was created in Canada in 1977.

About the 2010 World Wheelchair Rugby Championships
The 2010 World Wheelchair Rugby Championships are taking place at the Richmond Olympic Oval from September 21-26. The tournament features teams from 12 countries, including Canada (2002 World Champions), New Zealand (2004 Paralympic Champions), USA (2008 Paralympic Champions) and Australia (2010 Coupe Canada Cup holders). Also competing are Japan, Germany, Belgium, Sweden, Great Britain, Poland, Finland and Argentina.

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