New GEA Installation in Belarus to Ensure Sustainable Production of Personal Care Products to International Standards for the Local Market

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GEA Liquid Processing is taking part in a new 3 million euro turnkey project for Lebortovo Capital Partners Ltd. in the Mogilev region of Belarus. The fully automatic, multi-purpose production line from GEA will produce skin care and liquid household cleaning products for the local market, significantly reducing the region’s dependence on imported products.

Outline of new processing line

New GEA installation in Belarus to ensure sustainable production of personal care products to international standards for the local market.

GEA Liquid Processing is taking part in a new 3 million euro turnkey project for Lebortovo Capital Partners Ltd. in the Mogilev region of Belarus. The fully automatic, multi-purpose production line from GEA will produce skin care and liquid household cleaning products for the local market, significantly reducing the region’s dependence on imported products.

The new production facility Svoboda will operate according to international hygiene and production standards. The products themselves will fall into the category of green and natural products containing the minimum of additives and will be produced to meet the highest standard for sustainability while maintaining the superior product quality. In line with the trend in the industry, the objective is also to reduce manufacturing costs, waste, energy consumption and the emission of carbon dioxide.

GEA Liquid Processing, part of GEA Process Engineering, is the main contractor for the project responsible for designing the production line, supplying the key equipment and handling the installation and commissioning. The company will use its expertise and knowledge of best practice and benchmarking for process technology in the personal care industry to ensure that the new plant meets the highest international standards for hygiene, product quality and production. Equipment supplied directly by GEA includes the raw material reception, raw material storage, dosage systems, BATCH FORMULA&trade Mixing Systems, final product storage and Clean-in-Place (CIP) installation. The plant will be fully automated with a recipe controlled process.

Sergey Krivenko, the Chief Technologist at Svoboda said that his company chose GEA Liquid Processing primarily because of the high level of hygiene laid down in the design. According to Thorsten Vammen Director of Sales at GEA Liquid Processing, this hygienic design was achieved by approaching the project from a pharmaceutical or food industry perspective. “Traditionally, personal care production sites were designed on the basis of best practice from the chemical industry, i.e. non-clean,” he explained. “However, we adopted a super-clean policy similar to that used in the food and pharmaceutical industries. This level of hygiene control means we have avoided the use of unwanted additives.”

This is the first phase of the construction of the 25 tonne/annum production line. Within the next two years Lebortovo Capital Partners intends to double the current capacity. The facility also houses a dry process line for the production of detergents and household products. The first products are expected to be released to the Belarusian consumers during the first half of 2011.

GEA Group, the mother-company of GEA Process Engineering, is recognized as a trend-setter in the field of international standards and is certified by The European Hygienic Engineering & Design Group (EHEDG) for the high hygienic standards of its process technology.

Editor’s note
The project is part of a broader push supported by the Belarusian government to minimize the country’s dependency on imported goods and improve the availability of consumer goods. According to the World Bank, Belarus at present imports up to 90% of all personal care products sold in the country’s consumer market. The International Finance Corporation, a member of the World Bank Group, is going to provide long-term financing. The project includes brand development, marketing and distribution of the products to be produced from the new plant. For more information: Svoboda.

Further information:
For further information please contact Thorsten Vammen on direct tel. +45 8794 1072 or International Marketing Manager Henrik Bertelsen on direct tel. +45 39 54 56 26 or Senior Communication Advisor Hanne Bruun Ovesen on mobile +45 20264525.

About The European Hygienic Engineering & Design Group (EHEDG)
EHEDG is a consortium of equipment manufacturers, food industries, research institutes as well as public health authorities and was founded in 1989 with the aim to promote hygiene during the processing and packing with a particular focus on food products. More information on: http://www.ehedg.org/

About GEA Process Engineering
GEA Process Engineering develops, designs, and markets production plant equipment and processes for the dairy, brewery, food, pharmaceutical, and chemical industries. With sales of more than EUR 1 billion in 2009 and close to 4,500 employees working in 26 countries, GEA Process Engineering is recognised as a world leader within industrial drying, liquid processing, and aseptic packaging as the core technologies. GEA Process Engineering is a business segment in GEA Group, headquartered in Germany. For further information http://www.geap.com

About GEA Liquid Processing
GEA Liquid Processing is a technology centre in GEA Process Engineering, a business segment of the GEA Group. It is recognised for its world-class expertise within liquid processing for the brewery, dairy, food, pharmaceutical, and biotechnical industries. The technology center currently employs around 100 people serving customers across the globe. Its main office is situated in Skanderborg, Denmark. For further information: http://www.gea-liquid.dk

About Lebortovo Capital Partners Ltd.
Lebortovo Capital Partners Ltd. is a capital foundation registered in Cyprus the shareholders of which are European families who have successful experience in investing in CIS region.

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