Geezeo Extends Social Finance Offerings Through Financial Marketplace : New Financial Marketplace Brings Banking Transparency to the Consumer, Enabling Users to Make More Educated Financial Decisions

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Personal finance management website Geezeo.com is expanding to include the "Geezeo Financial Marketplace,” a one-stop destination where users can compare and review banking products. Users will now be able to search for the best savings accounts, credit cards, cds, student loans, and later, mortgages, auto loans, and brokerage accounts. Products can now be searched and compared based not only on traditional data, like rate and fee information, but also on user ratings and feedback from the Geezeo community.

Similar to how eBay members rate buyers and sellers to improve the experience for the next user, we see Geezeo members interacting the same way in the Marketplace.

Many people make their most important financial decisions, like which credit cards and bank accounts to use, with very little information and a great deal of uncertainty. The Marketplace will eliminate this uncertainty by simultaneously demonstrating the hard facts of a product as well as reveal what customers think of a specific product. Our users rate their financial products and provide feedback on integrity, customer service, and other intangibles not found in a prospectus.

"Community has always been core to the success of Geezeo," says Peter Glyman, Geezeo's Co-Founder. "Similar to how eBay members rate buyers and sellers to improve the experience for the next user, we see Geezeo members interacting the same way in the Marketplace."

Geezeo is proud to offer the Marketplace as an additional service to their community because it exemplifies the company's philosophy that real people can educate themselves about money management.

"There's no debate that more people must step up and take control of their financial future," says Shawn Ward, Co-Founder. "Since so few of us are taught basic money management skills at home or in school, we have a society that fears for their financial future. We want to assist people so they can actively plan for a brighter future. Our site gives people the tools they need — like budgets, financial education and goals — but just as importantly, we offer community and connection with others. Users educate each other through discussion, debate, and now, product ratings."

In addition to launching the marketplace, Geezeo has rolled out a more user-friendly interface, featuring advanced charting and enhanced goal tracking. Summarizes Ward, "Used in symphony with our other free tools, the Marketplace can provide a great deal of benefit to consumers. This could be as simple as discovering an a credit card with a lower interest rate or, as profound as revealing a user is spending $150 more every month on gas compared to a year ago."

About Geezeo

Geezeo is a social finance company that combines free, easy-to-use online personal finance tools with the power of social networking to provide the resources, information and motivation consumers need to achieve their financial goals. Geezeo was the first web site to offer users text message access to all of their account balances and to aggregate all of a customer's financial data on to a single platform free of charge. Geezeo is a privately-held company based in Hartford, Connecticut. In April 2008, Geezeo became a member of TheStreet.com's network of sites.

Financial institutions interested in being listing in the marketplace should contact Geezeo at FI@geezeo.com

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Dave Carlson
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