Geezeo Pushes Social Finance Further with First-ever Friend and Feed Tools : Mixing Money and Friends Can be a Fun Way to Stack More Cash

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Few experts would recommend dieting or overcoming a bad habit without a solid support structure of friends and family. So why should self-improvement centered on personal finance be any different? In fact, judging by user success at Geezeo (http://www.geezeo.com) collaborating with friends on how to budget hard-earned money can actually lead to better decision-making. Today, to make it even easier to encourage the involvement of friends and peers in getting your financial house in order, Geezeo has introduced its new "Feed" and "Friend" features.

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As the term 'social finance' implies, Geezeo is at its best when we give users the tools they need to interact with each other

Geezeo's Feed allows you to selectively share financial events, both good and bad, with the broader Geezeo community. Opened a new credit card in order to buy a hot pair of shoes? Let your network see it, and give you words of encouragement you need to get back on the financial wagon. Resisted the long weekend in Vegas to pay down a student loan? Share your story of financial will power to get some positive reinforcement.

In addition to its Feed, Geezeo introduced the Friend feature to give users with similar financial goals an easier way to track each other's successes and failures. Groups of users tracking their finances can have fun tracking their friends' spending habits.

"As the term 'social finance' implies, Geezeo is at its best when we give users the tools they need to interact with each other," explains Peter Glyman, Geezeo co-founder. "The Friend and Feed features are a natural extension of the Geezeo-based friendships that rose organically through our Goals and Groups features. Geezeo's Feed and Friend features provide yet another level of sharing, discussion and transparency into consumer spending, vendor pricing and financial experiences."

Shawn Ward, Geezeo co-founder, added, "Geezeo has a wide variety of tools for managing and monitoring financial accounts, from Tags to Confessions to Mobile. But what sets us apart from others is our firm belief that social finance is not about free online tools, but about the sharing of financial goals and insights across a like-minded community."

As with all information accessed and posted via Geezeo, the Friend and Feed features are highly secure, with users in complete control of what they display in their Feed and share with their Friends.

"We're excited to see how Geezeo users maximize these new features," adds Ward. "Many Geezeo users have picked up budgeting tips and money-saving strategies that they wouldn't have found elsewhere. After all, it's not what you know but who you know that often matters most."

About Geezeo

Geezeo (http://www.geezeo.com) is a social finance company that combines free, easy-to-use online personal finance tools with the power of social networking to provide the resources, information and motivation consumers need to achieve their financial goals. Geezeo was the first social finance site to offer users text message access to all of their account balances and to aggregate all of a customer's financial data on to a single platform. In April 2008, Geezeo became a member of TheStreet.com network of sites.

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Dave Carlson
Geezeo
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