General Pacific Celebrates 10 Years as the Leading Distributor for Rheem Marathon Water Heaters - Serving Thousands of Customers with Durable and Efficient Water Heaters

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General Pacific, Inc. Partners With Utilities, Retailers, and Contractors to Make Advanced Energy Efficient Water Heater Options Available To Consumers.

Rheem Marathon Water Heaters

General Pacific Celebrates 10 Years of Selling Marathon Water Heaters

Marathon products are of such great quality and the factory service is great; it is a pleasure to sell a product that people show off to their neighbors.

This month General Pacific celebrates its 10 year anniversary as premier national distributor for Rheem Marathon water heaters. With a foundation as a regionally owned and operated electric utility distributor, General Pacific, Inc. (GenPac) informally started its conservation products and services division by distributing Rheem Marathon water heaters in 2002. General Pacific distributes more Marathon water heaters online than any other retailer or distributor in the United States of America. General Pacific attributes its success to great customer service, fair pricing, and reliable logistics in providing Marathon water heaters to electric utilities, contractors, and residential customers.

John Richards, Regional Manager for Rheem, recalls his experience working with GenPac, “Back in 2002 I was given the assignment to find a way to distribute Rheem Marathon water heaters in western states. Without GenPac, Marathon could never have reached utilities as rapidly and successfully as we did. Working in partnership with the GenPac team has been a wonderful experience. We worked openly together to serve the utility industry, contractors, and consumers thus building a great business for both of us.”

GenPac started off distributing Marathon water heaters exclusively to co-op utilities in the Pacific Northwest in 2002. “The utilities were looking to identify a durable, energy efficient water heater product that could withstand harsh water conditions” says Roch Naleway, GenPac’s Conservation Division Manager. “Many people living in rural areas receive their water from wells. The mineral content and sediment can lead to leaking tanks and premature failures of electric water heater elements. Marathon water heaters eliminate these worries. They are impervious to rust and corrosion. Instead of buying a new water heater every year someone can buy a Marathon water heater once and it may be the last water heater they’ll ever buy.”

By partnering with close to 50 electric utilities, some regional retailers, and more than 100 contractors, GenPac is supporting energy efficient programs by making energy efficient water heater options available just about anywhere. GenPac has expanded its distribution services for energy efficient water heaters rapidly over the course of 10 years. “We use technology to serve our customers efficiently. Today we allow residential consumers to order online 24/7”, says Roch Naleway.

Rheem is continuously identifying ways to upgrade its Marathon water heaters to improve their functionality and has recently changed from using copper in producing lower water heater elements to titanium. Titanium plated water heater elements provide superior resistance to lime build up. Rick Hall, CEO of General Pacific, Inc., says that “Marathon products are of such great quality and the factory service is great; it is a pleasure to sell a product that people show off to their neighbors.”

About General Pacific
General Pacific (GenPac) is the leading wholesale stocking distributor for energy efficiency and water conservation products in the Northwest region of the United States. Established in 1965 General Pacific prides itself in building long lasting relationships with customers by providing them with quality products and value added services. The conservation products and services division serves utilities, contractors and residential consumers with high quality energy efficiency and water conservation products.

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Erika Fitzgerald

Roch Naleway
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