Wee Generation’s Eco-Dream Team “Greenovates”
in New England to Promote Children’s
Environmental Health
Norris Family of Raynham, Mass. Wins Green Makeover of Home Baby
Nursery; Selects Boston’s “Horizons
for Homeless Children” as Additional
Beneficiary
BURLINGTON, Vt. (Business Wire EON/PRWEB ) August 7, 2008 --
The Norris family of New England learned their newborn daughter had a
cyst on her lung in utero and that she would likely face asthma or other
respiratory complications. Already concerned with their immediate
environment and health of themselves and their three-year-old daughter,
they sought to learn how to create the healthiest green environment for
their family and new baby, and found Wee
Generation along the way.
Wee Generation is a collaboration of environmental visionaries,
including Seventh Generation
and Healthy Child Healthy World,
dedicated to raising awareness about children’s
environmental health. By joining Wee Generation, Cynthia Norris entered
to win a green makeover of her baby’s nursery
while taking advantage of the educational info Wee Generation provided.
It turns out that she won.
“We were absolutely astounded and thrilled to
be honored with this gift,” said Cynthia
Norris. “My husband Keith and I learned of
McKenna’s cyst while I was pregnant. As a
result, we’ve been trying to create a green
home and nursery on our own and find this gift to be incredibly lucky
and timely.”
Cynthia and Keith Norris won a $5,000 “greenovation”
of their nursery and also received the opportunity to “pay-it-forward”
to a local children’s organization. The Norris’
chose Massachusetts-based Horizons
for Homeless Children, a non-profit organization dedicated to
improving the lives of homeless children and their families. Through the
provision of early care and education programs to young homeless
children and support services to their parents, HHC educates on the
importance of children’s environmental health
at both the family and community level.
“Horizons for Homeless Children is dedicated
to providing safe and attentive care and education to our community’s
young children who are without homes,” said
Meryl Sheriden, Chief Development Officer. “The
green makeover is such a gift, not just to the children, but to the
community as a whole. HHC is excited to set an example for quality
childcare by implementing these easy green modifications in existing and
future spaces.”
Both greenovations include extensive consultations with K.L. Hassen of Organic
Home LLC and also incorporate helpful information by industry
experts Healthy Child Healthy World and Seventh Generation. Healthy
Child Healthy World recommends five
easy steps for creating a healthy home for family. Find these steps
and more at: http://healthychild.org/5steps/.
Wee Generation and Seventh Generation expand on easy
green nursery tips for any family at: www.weegeneration.org/green-nursery-tips.
About Horizons for Homeless Children
Founded in 1988 as an independent, non-profit organization, Horizons for
Homeless Children is dedicated to serving homeless children and their
families. Headquartered in Roxbury, the organization has created over
145 Playspaces (educational and recreational spaces) in family shelters
throughout Massachusetts and since inception has recruited and trained
more than 9,500 community members to become volunteer Playspace Activity
Leaders working with the children living in the shelters. Horizons for
Homeless Children’s three Community Children’s
Centers provide childcare and early education for 175 homeless children
and their families each weekday. The agency provides leadership in
advocating for homeless children and their families through leveraging
and sharing its expertise with others and advocating with policy makers
and the public.
About the Wee Generation Collaboration
Wee Generation advocates for a healthier environment for children by
focusing on the “living home”
and a transformation of ecosystem-impacting consumer products. Wee
Generation was formed in partnership with Seventh Generation –
the nation’s premier provider of non-toxic
and environmentally-friendly home cleaning, personal care and baby
products; William McDonough – the acclaimed
green architect and visionary; IDEO – one of
the world’s most innovative design firms;
Healthy Child Healthy World – the country’s
primary children’s environmental health
eco-advocacy non-profit and Rickshaw Bagworks –
a leading manufacturer and designer of sustainable urban bags.
About Seventh Generation
Seventh Generation is committed to being the most trusted brand of
household and personal-care products for your living home. Our products
are healthy and safe for the air, the surfaces, the fabrics, the pets,
and the people within your home — and for the
community and environment outside of it. Seventh Generation also offers
products for baby that are safe for your children and the planet. From
chlorine free diapers and wipes to specially formulated Baby Laundry
Detergent, Seventh Generation provides you with baby products you can
trust. For information on Seventh Generation cleaning, paper, baby and
feminine personal care products and to find store locations, visit www.seventhgeneration.com.
For more information about Wee Generation beneficiary Horizons for
Homeless Children, visit www.horizonsforhomelesschildren.org.
For more information about Healthy Child Healthy World, visit www.healthychild.org.
For more information about William McDonough, visit www.mcdonough.com.
For more information about IDEO, visit www.ideo.com.
For more information about Rickshaw Bagworks, visit www.rickshawbags.com.
For more information about Organic Home LLC, visit www.organichomedesign.com.
See the original story at: http://eon.businesswire.com/releases/generation/children/prweb1190434.htm
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