Wee Generation's Eco-Dream Team "Greenovates" in New England to Promote Children's Environmental Health : Norris Family of Raynham, Mass. Wins Green Makeover of Home Baby Nursery; Selects Boston's "Horizons for Homeless Children" as Additional Beneficiary

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The Norris family of New England learned their newborn daughter had a cyst on her lung in utero and that she would likely face asthma or other respiratory complications. Already concerned with their immediate environment and health of themselves and their three-year-old daughter, they sought to learn how to create the healthiest green environment for their family and new baby, and found Wee Generation along the way.

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Horizons for Homeless Children is dedicated to providing safe and attentive care and education to our community's young children who are without homes

Wee Generation is a collaboration of environmental visionaries, including Seventh Generation and Healthy Child Healthy World, dedicated to raising awareness about children's environmental health. By joining Wee Generation, Cynthia Norris entered to win a green makeover of her baby's nursery while taking advantage of the educational info Wee Generation provided. It turns out that she won.

"We were absolutely astounded and thrilled to be honored with this gift," said Cynthia Norris. "My husband Keith and I learned of McKenna's cyst while I was pregnant. As a result, we've been trying to create a green home and nursery on our own and find this gift to be incredibly lucky and timely."

Cynthia and Keith Norris won a $5,000 "greenovation" of their nursery and also received the opportunity to "pay-it-forward" to a local children's organization. The Norris' chose Massachusetts-based Horizons for Homeless Children, a non-profit organization dedicated to improving the lives of homeless children and their families. Through the provision of early care and education programs to young homeless children and support services to their parents, HHC educates on the importance of children's environmental health at both the family and community level.

"Horizons for Homeless Children is dedicated to providing safe and attentive care and education to our community's young children who are without homes," said Meryl Sheriden, Chief Development Officer. "The green makeover is such a gift, not just to the children, but to the community as a whole. HHC is excited to set an example for quality childcare by implementing these easy green modifications in existing and future spaces."

Both greenovations include extensive consultations with K.L. Hassen of Organic Home LLC and also incorporate helpful information by industry experts Healthy Child Healthy World and Seventh Generation. Healthy Child Healthy World recommends five easy steps for creating a healthy home for family. Find these steps and more at: http://healthychild.org/5steps/. Wee Generation and Seventh Generation expand on easy green nursery tips for any family at: http://www.weegeneration.org/green-nursery-tips.

About Horizons for Homeless Children

Founded in 1988 as an independent, non-profit organization, Horizons for Homeless Children is dedicated to serving homeless children and their families. Headquartered in Roxbury, the organization has created over 145 Playspaces (educational and recreational spaces) in family shelters throughout Massachusetts and since inception has recruited and trained more than 9,500 community members to become volunteer Playspace Activity Leaders working with the children living in the shelters. Horizons for Homeless Children's three Community Children's Centers provide childcare and early education for 175 homeless children and their families each weekday. The agency provides leadership in advocating for homeless children and their families through leveraging and sharing its expertise with others and advocating with policy makers and the public.

About the Wee Generation Collaboration

Wee Generation advocates for a healthier environment for children by focusing on the "living home" and a transformation of ecosystem-impacting consumer products. Wee Generation was formed in partnership with Seventh Generation – the nation's premier provider of non-toxic and environmentally-friendly home cleaning, personal care and baby products; William McDonough – the acclaimed green architect and visionary; IDEO – one of the world's most innovative design firms; Healthy Child Healthy World – the country's primary children's environmental health eco-advocacy non-profit and Rickshaw Bagworks – a leading manufacturer and designer of sustainable urban bags.

About Seventh Generation

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy and safe for the air, the surfaces, the fabrics, the pets, and the people within your home — and for the community and environment outside of it. Seventh Generation also offers products for baby that are safe for your children and the planet. From chlorine free diapers and wipes to specially formulated Baby Laundry Detergent, Seventh Generation provides you with baby products you can trust. For information on Seventh Generation cleaning, paper, baby and feminine personal care products and to find store locations, visit http://www.seventhgeneration.com.

For more information about Wee Generation beneficiary Horizons for Homeless Children, visit http://www.horizonsforhomelesschildren.org.

For more information about Healthy Child Healthy World, visit http://www.healthychild.org.

For more information about William McDonough, visit http://www.mcdonough.com.

For more information about IDEO, visit http://www.ideo.com.

For more information about Rickshaw Bagworks, visit http://www.rickshawbags.com.

For more information about Organic Home LLC, visit http://www.organichomedesign.com.

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