Dallas, Texas (PRWEB) June 27, 2013
Features and benefits of this thoroughly-researched and highly-regarded management report:
Easily understand the threats and opportunities that are shaping this rapidly evolving sector!
If the branded pharmaceutical industry was facing a patent cliff it is now teetering on the edge of it. Ironically, it is the world’s best selling drug, Lipitor, which exemplifies the trend. Despite still having patent protection, Pfizer has been unable to stem the tide of interest and pressure from a number of companies, Ranbaxy being chief amongst them. Despite pressure on prices in many markets, the generic sector (http://www.reportsnreports.com/reports/257212-world-generic-market-report-2013.html) continues to thrive with increased sales across the board in 2012. The maturity of the sector can also be seen in the size of the businesses: there are now 18 generic companies with revenues in excess of US$1,000 million, 6 more than in 2008/09.
In recent years there has been a trend towards consolidation, both within the generics industry itself, and between the generics industry and the branded industry. This has been a trend born of necessity, reflecting both the difficult economic environment and the slowdown in development of innovative drugs. Without doubt, the most important and largest acquisition to have taken place over the last year has been the merger between Watson Pharmaceuticals and Actavis. The merger has created a company with revenues for the year ended 31st December 2012 of just over US$5.9 billion.
The generic market is experiencing two opposing trends driven by the global downturn. On one hand, the use of generics is increasing due to their cost-effectiveness and adoption has accelerated in markets where branded prescribing was dominant. On the other hand, the squeeze on government spending has not left generics untouched, with many countries lowering generic prices through cuts in reimbursement rates or contract tendering with a resultant squeeze on margins.
Industry consolidation, new market opportunities, the latest on biosimilars plus much, much more!
This leading report, now in its 11th year of publication, draws on primary research with companies, statistics offices, health ministries and trade associations worldwide and provides standard, comparative data and discussion on key issues. This extensive data set is interpreted and evaluated by the editors to provide a complete and compelling review of the whole sector.
Buy a copy of report @ http://www.reportsnreports.com/purchase.aspx?name=257212. Alternatively can get DISCOUNT @ http://www.reportsnreports.com/contacts/discount.aspx?name=257212.
Key facts, issues and questions
The interactive web-based version of The World Generic Market Report will rapidly identify the information you are looking for.
Explore more reports on Pharmaceutical Market @ http://www.reportsnreports.com/market-research/pharmaceuticals/.
ReportsnReports.com is an online market research reports (http://www.reportsnreports.com/) library of 200,000+ reports and in-depth studies of 5000+ micro markets. Our database includes reports by leading publishers from across the globe.