Tacori is the number one requested bridal line in the country. For every ten people that come into the store, nine out of these ten people walk in with ads, or specifically ask for Tacori.
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Nashville, TN (PRWEB) February 06, 2012
Genesis Diamonds, hailed as the top seller of Engagement Rings in Nashville since 2009, revolutionizes online Engagement Ring shopping through brilliant marketing strategies. Having built a solid reputation backed by some of the most renowned engagement ring designers in the world, the company now caters to a much wider market, offering more choices and better prices. Their unique online marketing campaign educates customers about engagement rings and the various designers available to them, empowering them to make informed decisions even from the comfort of their own homes. About to celebrate its first year anniversary, http://www.genesisdiamonds.net/ now offers one of the best online engagement ring shopping experiences on the web with the its shopping bag feature.
For company head Boaz Ramon, the business plan is simple: direct imports give consumers greater access to their products, not only in terms of price, but of quality and overall choice, as well. Genesis Diamonds Nashville has built a strong relationship with top engagement ring designers like Tacori and Verragio, and for 3 consecutive years now has been voted the “Best of Nashville” in the category “Best Place to Buy an Engagement Ring." Genesis Diamonds is one of the select few authorized online sellers of designer brands including Jack Kelege, Katharine James, and Bez Ambar – a prestige status quite uncommon even among respected jewelry stores.
A recent interview with Ramon reveals a relationship of over fifteen years between Genesis and Tacori. “Tacori is the number one requested bridal line in the country. For every ten people that come into the store, nine out of these ten people walk in with ads, or specifically ask for Tacori,” he added.
Genesis Diamonds differs from the majority of other websites that offer Tacori by providing consumers with adequate and relevant information about the individual products. In choosing a Tacori setting, for instance, Genesis selects a total of five diamonds considered to be “the best you can buy” for that particular setting. This approach lets customers reach informed decisions and provides higher quality and a more user-friendly shopping experience. This is a strategy that has set Genesis Diamonds apart from their competitors, says Ramon.
On Tacori, Ramon states, “Tacori is very innovative and always a couple of years ahead of the competition. They have an extremely strong marketing message and don’t just think like a jewelry store.”
“Purchasing a Tacori setting and diamond is not simply buying an engagement ring, it is a lifestyle choice” is the message that Genesis Diamonds likes to convey to consumers. The company, now with a total of three branches in Tennessee and Kentucky, has over 100 years of experience in the business and has been selling Tacori for nearly two years.
Genesis Diamonds offers customers a lifetime diamond upgrade, meaning the customer may exchange their original purchase with a diamond of greater value and pay only the difference in price. This applies to all purchases made at Genesis Diamond stores or their website.
For more on Genesis Diamonds visit http://www.genesisdiamonds.net/
About Genesis Diamonds
Genesis Diamonds is the leader in diamond engagement rings in the Southeast United States. Owned and operated by Boaz Roman, a certified gemologist, Genesis Diamonds carries the largest selection of loose and mounted GIA and EGL certified diamonds and is also an authorized retailer of high end designers Tacori and Verragio. The company has earned the designation of “The Official Jeweler to the Tennessee Titans” and was also voted as the “Best Place to buy an Engagement Ring in Nashville” in the years of 2009, 2010 and 2011. The company currently has three locations, in Nashville and Brentwood, TN and Louisville, KY.
The company recently unveiled a robust online e-commerce experience to couples in the process of shopping for engagement rings. Genesis Diamonds looks to convey the same high quality shopping experience to online customers as what is delivered in the stores themselves.
For more information, or a sample copy please contact Boaz Ramon at 855-OMG-RING.