Willis Group Announces Transformation and Rebrand of Information Technology Subsidiary

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New brand for information technology talent provider reflects focus on sustainable relationships and delivering value above the industry baseline.

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From time to time in the life of an organization, a shift occurs which results in such meaningful change that a new face is required to communicate and align with the transformed capabilities and values.

Willis Group announced today that its Information Technology talent services subsidiary, formerly Facilitek Services, has been rebranded and will now be known as Genuent. The rebrand signals the culmination of a successful effort to refresh the organization’s leadership, culture, focus and operational capabilities.

Over the preceding several months, Willis Group has dedicated significant energy and resources to support Genuent in the subsidiary’s introspective assessment and change initiatives. Changes within Genuent include a new senior leadership team, expanded geographic footprint (New York, NY and Jacksonville, FL), new philosophical and cultural tenets, improved candidate matching and alignment capabilities, and important service and technology provider alliances.

“From time to time in the life of an organization, a shift occurs which results in such meaningful change that a new face is required to communicate and align with the transformed capabilities and values.” said Mark Willis, President and CEO of Willis Group. He went on to say “We believe that identity should also serve as a reminder to the organization of who they are and what they aspire to be. This is just such a time for our Genuent team.”

ABOUT GENUENT
Born from the need for a fresh perspective on the business of IT staffing, Genuent embraces the idea that creating value for our customer families, both consultants and clients, is the path to sustainable success.
Genuent serves as the vessel for a set of shared values and principles which guide our team’s focus and efforts at every level. It is a framework for the creation of outstanding experiences for and lasting relationships with our consultants and clients. http://www.genuent.net

ABOUT WILLIS GROUP
The Willis Group comprises a suite of service companies whose common cultural asset is an overriding focus on service excellence and value. Our mission is the establishment and growth of companies whose products and services create opportunity at the organizational and individual level for our clients and our companies alike. The Willis Group companies provide a range of talent services, e-discovery consulting and solutions, and document and information management solutions. Companies include Genuent, Donovan & Watkins, Enstream Global, Seis Strat and Image Engine. http://www.willisgroupus.com

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Adam Gould - VP-Marketing

Rick Roberts - President
Genuent
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