Peter Guttman Gallery Opening at the GeoArt Showroom To Benefit GrowNYC “Learn It, Grow It, Eat It” Program

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On Monday evening, GeoArt by Cynthia Gale was host to an Art Opening in collaboration with Peter Guttman, fine art photographer, to benefit GrowNYC’s “Learn It, Grow It, Eat It” (LGE) program. A progressive hands-on urban agriculture and nutrition program, South Bronx teens are growing their own organic foods in 3 community gardens, educating peers and community members about the connections between nutrition and health, and running their own seasonal farm stand. Learn It Grow It Eat It puts 300 teens in the drivers’ seat as they go out and serve as good health, good food ambassadors in their communities.

LGE teens planting seeds in spring at Wishing Well Garden in the South Bronx. Photo courtesy of GrowNYC

Just like teens in the south Bronx are spreading the word about healthy eating, tonight’s event helps spread the word about GrowNYC and our hands-on programs and resources New Yorkers can take advantage of to make more sustainable choices...

Generously donating his time and giving back a portion of sales proceeds, Peter Guttman gave a mini travel tour through his photographs, which represent a selection of images taken on his adventures around the globe. Curated by Brigitte Saint-Ouen of 32 Fine Arts, 20% of the sale of all photographs went to support LGE. Says Peter Guttman, "I feel blessed to have traveled the globe and explored the remote cultures of the world. My experiences have painted a vivid sense of how fortunate our own lifetsyles are and compel me to give back in some small measure the gifts of beauty that I've enjoyed."

In addition to hosting the benefit, GeoArt placed retail orders on its recently debuted sterling silver and mother of pearl jewelry collection, Orient Fleur, which was inspired by the community gardens of GrowNYC. For orders placed during the evening, one hundred percent of the proceeds were donated back to LGE. Guests were delighted with their purchase of jewelry with meaning, with pieces depicting dragonfly and floral motifs. GeoArt will also donate 10% of annual 2011 sales on Orient Fleur to LGE, supporting the group’s year-round efforts, including a 6-week intensive summer internship. Says Marcel Van Ooyen, Director of GrowNYC, “We’re so grateful to Cynthia and the GeoArt team for their support of GrowNYC’s ‘Learn It, Grow It, Eat It’ program. Just like teens in the south Bronx are spreading the word about healthy eating in their community, tonight’s event helps spread the word about GrowNYC and our hands-on programs and resources New Yorkers can take advantage of to make more sustainable choices and improve quality of life.” The teens themselves were at the event, engaging attendees in mini-workshops such as “Are You O-Ding?: How Much Sugar is in your Drink?” or “The Road to High Blood Pressure is Paved in Salt,” both of which help participants read labels and re-think their food and beverage consumption choices.

A generous sponsor of the event, many thanks are given to 'Wichcraft for their donation of delicious antipasto, cheese and sweets for the benefit. The go-to New York sandwich shop, 'Wichcraft uses greenmarket vegetables whenever possible and is known for its exceptional attention to the use of fresh, high quality ingredients. A successful and educational evening for all, the Benefit for the “Learn It, Grow It, Eat It” program was surely a night to remember.

For more information regarding this release contact Olga Gonzalez, Sales and Marketing Manager for GeoArt, at 888.436.2781. For information about GrowNYC visit http://www.grownyc.com, for more about Peter Guttman visit peterguttman.com, and to find out more regarding 32 Fine Arts, visit http://www.32finearts.com.

About Us: GeoArt by Cynthia Gale specializes in artisan-crafted sterling silver jewelry. Her signature collections are licensing partnerships with over fifteen of the nation’s top museums and cultural institutions and the GeoArt by Cynthia Gale line has evolved from ideas reflecting the rich cultural diversity of New York City and Cynthia’s passion for it. Our philosophy is simple: to create exquisite, quality sterling silver jewelry designs inspired by art and the world around us.

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Olga Gonzalez
GeoArt
888-436-2781
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