GrowNYC and GeoArt by Cynthia Gale Partner to Create the Orient Fleur Jewelry Collection

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Debuting a new collection of sterling silver and pearl jewelry just in time for Spring, Cynthia Gale has designed an organic masterpiece, Orient Fleur. Mother of Pearl jewelry, which is both carved in relief and hand cut, has been set into twisted sterling silver wire and depicts nature-inspired motifs. A portion of the proceeds from each piece sold from the Orient Fleur collection will be donated back to GrowNYC for their “Learn It, Grow It, Eat It” program.

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“We are deeply grateful for GeoArt’s commitment to sustainability and are thrilled that they are donating a portion of the proceeds from these unique, wearable pieces of art.

Collaborating with Cynthia Gale for four years now, the “Learn It, Grow It, Eat It” program provides paid internship opportunities for High School students, involving them with the green movement, their communities, and educating them about nutrition. The kids learn to grow their own food in community gardens, sell their vegetables at greenmarkets throughout the city and are educated about healthy eating and living. Inspired by the gardens created by GrowNYC, Cynthia Gale chose to incorporate the dragonfly, flora and fauna into the subtle elegance of the jewelry. Mother of Pearl pendants featuring dangling pink pearls bring out the pink lustre in the pearl, and hang on an 18” length white pearl and sterling silver strand.    

Speaking of her inspiration for Orient Fleur, Cynthia Gale says, “One of the key design motifs in this organic, nature-inspired collection is the dragonfly. The dragonfly symbolizes change, especially as it relates to mental and emotional maturity. Having spent time with some of the teens from the ‘Learn It, Grow It, Eat It’ program, I know they are experiencing meaningful, lasting change in their lives. LGE enhances their discovery of the benefits of healthy eating through hands-on training and exposure to nature. It brings me great pleasure to pledge a portion of the proceeds from Orient Fleur 2011 sales in support of this amazing GrowNYC initiative!"    

Regarding the collaboration with GeoArt by Cynthia Gale, Marcel Van Ooyen, Executive Director of GrowNYC, says, “We are deeply grateful for GeoArt’s commitment to sustainability and are thrilled that they are donating a portion of the proceeds from these unique, wearable pieces of art. Cynthia’s jewelry are symbols of GrowNYC’s efforts to teach the next generation about where their food comes from and how the simple act of eating can improve your health and the health of the environment.”

Necklaces and earring sets are available for purchase on the GeoArt by Cynthia Gale website under What’s Hot, http://www.geoartnyc.com. To learn more about GrowNYC and the "Learn It, Grow It, Eat It" program visit http://www.grownyc.org. For information regarding this release, contact Olga Gonzalez, Sales and Marketing Manager for GeoArt at olga@geoartnyc.com.

About Us: GeoArt by Cynthia Gale specializes in artisan-crafted sterling silver jewelry. Her signature collections are licensing partnerships with over fifteen of the nation’s top museums and cultural institutions and the GeoArt by Cynthia Gale line has evolved from ideas reflecting the rich cultural diversity of New York City and Cynthia’s passion for it. Our philosophy is simple: to create exquisite, quality sterling silver jewelry designs inspired by art and the world around us.

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Olga Gonzalez
GeoArt
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