Online Fashion Retailer Bonobos Selects Gerber Technology's YuniquePLM™

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Industry-Tailored Software to Support Rapid Growth and Fast-Paced Product Innovation.

YuniquePLM by Gerber Technology

“YuniquePLM is a design-driven product that is extremely friendly to the user. We saw it as more fluid and flexible than other systems we evaluated." - Bonobos Vice President of Production, Liz Hershfield.

Gerber Technology, a business unit of Gerber Scientific, Inc. (NYSE: GRB) and a world leader in automated CAD/CAM and PLM solutions for the apparel and flexible materials industry, announces that fast-growing internet retailer Bonobos, Inc. has selected the YuniquePLM product lifecycle management (PLM) software solution for implementation at its New York headquarters. Specializing in better fitting men's clothes, the company is deploying the new software to streamline operations and enable more efficient growth and product line expansion.

"We are projecting that our business will double in 2010," noted Michael Hondorp, Senior Manager PR/Marketing at Bonobos. "To achieve this, we are significantly expanding into new product categories and constantly innovating with all our products. YuniquePLM will help our product team better organize and simplify the development process. While PLM will naturally aid our design and development efforts, we are also looking to leverage it to enhance customer service and marketing functions. This will help us achieve efficient, state-of-the-art processes in all areas of our business."

Bonobos accomplishes all design and product development with an in-house product team. Finished products are sourced globally from best-in-class production facilities in close proximity to primary fabric sources. A nimble company with an entrepreneurial spirit, Bonobos releases new products and styles through its online channel as frequently as once or twice per week.

With such profound growth and rapid change, Bonobos product teams will benefit greatly from the use of digital libraries within YuniquePLM that provide instant access to artwork and color palettes. All materials and product information generated throughout the concept-to-delivery lifecycle are easily managed within YuniquePLM. Digital line lists will allow flexible views and assortments for organizing fast-paced new product deliveries. The system will keep all teams up-to-date and working from the same page by making this mission critical information easy to access and search through a standard internet browser. Because both PC and Mac computers are used throughout the company, the native compatibility to both systems is a true value-add.

According to Bonobos Vice President of Production Liz Hershfield, "YuniquePLM is a design-driven product that is extremely friendly to the user. We saw it as more fluid and flexible than other systems we evaluated. We look forward to empowering our product team with this exciting technology."

The YuniquePLM application is built on Microsoft® .NET Framework and utilizes SQL Server® to deliver an economical, easy-to-use and implement solution that can be configured to meet the changing needs of growing companies like Bonobos. Implementation of the new system is scheduled to begin in April.

"We are pleased to be selected by Bonobos," said Bill Brewster, President, Gerber Software Solutions, Gerber Technology. "We look forward to providing the technology platform this fast-growing company needs to support current plans and to leverage the opportunities of a promising future."

About Bonobos

New York-based Bonobos was created in 2007 by Brian Spaly and Andy Dunn while they were roommates at Stanford Business School. As legend has it, Brian began altering pants for himself using a girlfriend's sewing machine until Brian and Andy's friends liked the pants so much that they demanded pairs of their own. The company namesake is one of the most amazing creatures on Earth; a peace loving and communal living Great Ape that possesses nearly all of modern man's better traits. The Bonobos Signature Fit has had a large role in the company's success. In addition to the focus on product fit, Bonobos provides stellar service resulting in an unparalleled customer experience.

About Gerber Technology

Gerber Technology, a Microsoft Gold Certified Partner, develops and manufactures the world's leading brands of product lifecycle management (PLM) solutions, product data management (PDM) solutions and CAD/CAM automation systems for the sewn products and flexible materials industries. These systems automate and significantly improve the efficiency of information management, product design and development, pre-production and production processes. The company offers specialized solutions to a variety of end-user markets including apparel, composites, industrial fabrics, transportation interiors and home textiles. Gerber Technology's world headquarters are located in Tolland, Connecticut, U.S.A. with regional offices, agents and distributors in more than 126 countries serving over 22,000 customers through 16 Customer Solutions Centers on six continents. The company engineers and manufactures its products in various locations throughout the United States, Europe and Asia. For more information about Gerber Technology, connect with us on Twitter, YouTube and LinkedIn.

Through innovation and commitment to our customers, Gerber's products have become industry standards as well as benchmarks by which all others are measured. By continuing to explore emerging technologies and to build strategic relationships, Gerber intends to continue the pace of setting new standards for innovation and productivity.

Established in 1968, Gerber Technology is one of four business units of $553 million corporation Gerber Scientific, Inc. of South Windsor, Connecticut. Gerber Scientific is listed on the New York Stock Exchange under the "GRB" symbol.

For more information visit YuniquePLM.

YuniquePLM is a trademark of Gerber Technology.

Microsoft, .NET, and SQL Server are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

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Elizabeth King

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