At the click of a mouse consumers can connect directly with products in our games that they want to learn more about before they make a purchase. GET is taking us into the next level of interactive advertising.
Winston Salem, NC (Vocus) October 24, 2007
Winston-Salem, NC (Vocus) October 24, 2007 -- GET Interactive, an ad technology company that allows consumers to buy products placed in entertainment content through its opt-in advertising platforms for brands, announced today that it has signed deals with Universal Music Group, Sega of America and Overture Films, the U.S. distributors of the movie "Mad Money."
The company uses its Ad•Venture technology to link viewers of web-enabled video content to brands and products featured in the content. Unlike other ad technologies that disrupt the viewing experience by cramming more ads into video content, GET delivers a completely opt-in ad experience to create the ultimate branding scenario.
"Content creators are quickly realizing that last generation advertising models will not work for next-generation content models. The power of GET is that anywhere and any way the content can be viewed, we can be there, providing an interactive, dynamic branding scenario," said CEO Rick Harrison. "Our opt-in platform allows for content driven, one-on-one interaction between brands and their target consumers -- and that's ideal for brand marketing."
GET will begin providing links on music videos from Universal Music Group's Interscope, Geffen and A&M labels as early as this year. The company is also working with Sega on a wider array of brand placements into a new video game it is developing.
GET's new partners see the immediate value of making a GET production and extending the value of product placement. "GET's groundbreaking technology helps gamers engage directly with SEGA's titles and the consumer brands included in those titles in new and exciting interactive ways," said Rob Lightner, VP of Strategic Planning and Business Development, SEGA. "At the click of a mouse consumers can connect directly with products in our games that they want to learn more about before they make a purchase. GET is taking us into the next level of interactive advertising."
"Mad Money" producer Jim Acheson agrees. "It's a great concept for marketing the film, and going forward, I think it's a great concept to go out to brands for placement in the film," he said. "It just adds another layer of opportunity for the brands."
"Mad Money," starring Katie Holmes, Queen Latifah and Diane Keaton, opens in January, 2008.
GET Interactive continues to seek partnerships and is in discussions with content creators across the spectrum of entertainment companies, including cable television channels, music labels, gaming companies, and movie and television production studios.
Brands interested in product placement opportunities with entertainment content featuring the GET platform should contact Terri Pitts at Ostrow Alliances, Contact Ostrow Alliances for GET Interactive Ad Placement.
About GET Interactive:
GET Interactive is a leading provider of technology-based advertising and entertainment branding solutions. The company's Ad•Venture ad technology helps marketers create the ultimate branding environment while giving content producers and web publishers' new revenue streams. The company is headquartered in Winston-Salem, NC, with additional offices in Los Angeles, New York City and Tampa Bay. For more brand placement information with GET Interactive, visit shoppable videos online and on mobile phones
Tel: 310 454 3080
Cell: 310 699 9431
Fax: 310 388 6027