Ads will no longer disrupt a video watching or gaming experience. But people will still get to see all of the great products or brands featured in the content or game
Pacific Palisades, CA (Vocus) October 4, 2007
Winston-Salem, NC (Vocus) October 4, 2007 -- There is good news for online gamers and video watchers who don't want their entertainment interrupted by ads. GET Interactive today launched Ad·Venture 1.0, an exciting new advertising technology that links viewers of web-enabled video entertainment content to brands and products featured inside the content.
Unlike disruptive ad technologies that intrude or cram more ads into the entertainment experience, Ad·Venture works with brands already integrated into the entertainment to create parallel marketing opportunities. The result is a completely opt-in ad experience, giving online and mobile video watchers and gamers total control of the advertising they see, while giving unique advertising opportunities to products and brands.
"Ads will no longer disrupt a video watching or gaming experience. But people will still get to see all of the great products or brands featured in the content or game," said Rick Harrison, Chief Executive Officer. "It's a dream come true for both consumers and advertisers."
Considered the new standard in product placement and brand integration, GET Interactive works with producers of music videos, video games, movies and television programs to facilitate product placement and promotions with brands using Ad·Venture technology.
For advertisers, Ad-Venture creates the ultimate branding environment by linking brands and consumers through entertainment content and web-based technology.
Ad-Venture technology is currently available for content creators such as music labels, movies studios, TV producers and video game developers that want to integrate products into their entertainment content.
About GET Interactive
GET Interactive is a leading provider of technology-based advertising and entertainment branding solutions. The company's Ad·Venture ad technology helps marketers create the ultimate branding environment while giving content producers and web publishers' new revenue streams. The company is headquartered in Winston-Salem, NC, with additional offices in Los Angeles, New York City and Tampa Bay. For more information visit videos made shoppable online and on mobile phones