PicScout Continues to Guard Visual Content Copyright
HERZELIYA, Israel (Business Wire EON/PRWEB ) October 1, 2008 --
PicScout announced today their contract renewal for continued content
monitoring with Getty Images, the world’s
leading creator and supplier of visual content. According to the
contract, PicScout will remain the exclusive visual tracking service
provider for detecting Getty Images’ copyright
infringement cases. The partnership began in early 2005 and has had a
significant impact on copyright protection within the global stock
photography industry. As some imagery continues to be used online
without proper licensing, the renewal signals a persistent and assured
route to safeguard the value of their assets for content creators,
owners and users.
PicScout’s Image Tracker™
monitoring activities began for the North American markets, while
quickly expanding to European and now East Asian countries. It currently
monitors millions of images from the world’s
most prestigious collections, such as Getty Images, helping asset owners
recover fees from unauthorized users, track the usage and provide
valuable data.
“Getty Images is committed to enforcing
copyright laws and ensuring that our photographers and image
contributors are compensated for their work. We have been evaluating
technologies to make this process more efficient and effective and we
believe that PicScout offers a highly scalable and comprehensive
solution,” said Jeff Dunn, chief financial
officer and senior vice president.
“Being a market leader, we are continuously
searching to address the market needs,” said
Offir Gutelzon, PicScout Co-CEO. “While
tracking millions of images for the most prestigious stock agencies,
using PicScout’s Image Tracker ™
solution, we are persistently working on innovative solution using our
image recognition platform for other vertical markets.”
About PicScout
PicScout,
an Israeli based company, is the market leader technology services
provider to the digital content industry. For years, the company’s
flagship Image Tracker™ has been the industry
standard application for helping visual assets owners track, control,
and monitor the distribution of their proprietary images across all
media and major enforcement tool for image infringement detection. For
more information please visit www.PicScout.com.
See the original story at: http://eon.businesswire.com/releases/getty_images/image_tracker/prweb1415044.htm
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