Summer Travel in Virginia Gets a Big Boost with New LOVE Artwork

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Virginia Tourism Corporation spells LOVE with Giant Chairs at Kiptopeke State Park on Virginia’s Eastern Shore.

Giant chairs at Kiptopeke State Park

Giant Adirondack LOVE Chairs at Kiptopeke State Park

Virginia is a beach destination with beaches big and small - from the Virginia Beach oceanfront to the warm, welcoming sands of the Eastern Shore, families will find the beach that's perfect for them...

The Virginia Tourism Corporation (VTC) is working to share the message that “love is at heart of every Virginia vacation” and to do so, is partnering with tourism destinations across the state to have the word “love” pop up in many different and unexpected places and tourism destinations.

On May 17, VTC revealed the latest LOVE, this time in the form of giant Adirondack chairs at Kiptopeke State Park on Virginia’s Eastern Shore. Four chairs, each 10 feet tall and weighing more than 500 pounds, spell the word LOVE. The artwork will be at the beach all summer for families to pose for pictures and share on social media as part of a statewide effort to promote family vacations to Virginia. Visitors can take a picture with the LOVE artwork and share it on Facebook at or on Twitter, using the special hashtag #LOVEVA. The artwork will also be featured in tourism advertisements and on

“Our iconic Virginia is for Lovers brand is about love - pure and simple, and has been for more than 40 years,” said Rita McClenny, interim president and CEO of the Virginia Tourism Corporation. “This is a great way to kick off the summer travel season by showcasing Virginia’s beautiful beaches and state parks. The new LOVE artwork will give families yet another reason to come visit Virginia’s Eastern Shore this summer.”

Virginia is a beach destination with beaches big and small – from the Virginia Beach oceanfront to the warm, welcoming sands of the Eastern Shore and many beaches in between, families will find the beach that’s perfect for them in Virginia.

Virginia is home to one of the greatest state park systems in the country. Virginia State Parks are consistently rated the best in the nation and have been the backdrop for perfect family vacations for more than 75 years. Families will find that Virginia’s 35 state parks are as diverse as the state itself, with parks found along the Atlantic Ocean and Chesapeake Bay, on historic sites, in the Blue Ridge mountains or just outside of major cities.

“For more than 75 years Virginia State Parks have been places families love to visit,” said State Parks Director Joe Elton. “The setting at Kiptopeke State Park, with the LOVE artwork overlooking the Chesapeake Bay, is symbolic of the outdoor splendor state parks bring to visiting families all across Virginia.” The state park system is managed by the Virginia Department of Conservation and Recreation.

The LOVE artwork at Kiptopeke is the latest in a series of LOVE that is springing up throughout Virginia. Visitors will find a LOVE artwork made out of thousands of wine corks at Veritas Vineyards in Nelson County. Visitors to the Fredericksburg Welcome Center on I-95 southbound are greeted by an oversized LOVE artwork. Destinations across Virginia are hosting a traveling LOVE artwork and visitors can find a schedule of appearances at

Love is at the heart of every Virginia vacation. Visit start planning a trip to Virginia or call 1-800-VISITVA to request a free, Virginia is for Lovers travel guide. Connect with Virginia is for Lovers on Facebook or on Twitter at @VisitVirginia.

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Tamra Talmadge-Anderson
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