Mrs. Fields Gives Patriotic Cookie Discount for Fourth of July Holiday

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Maker of gourmet gift baskets and world-known for its delicious cookies, Mrs. Fields unveils new promotion to celebrate Independence Day.

Salt Lake City, UT (Vocus) June 28, 2010 -- Nothing is more American than the Fourth of July, and paired with delectable cookies, this year’s celebration could be one for the history books. Mrs. Fields, maker of gourmet cookies and treats, recently announced a promotion that gives up to 25 percent off on patriotic packages.

“We’re calling it our patriotic gift sale, and it’s our way of giving back to the country that has given so much to us,” said Ronnie Kell, creative and merchandising director for Mrs. Fields. “There are four different packages that qualify, and each one is patriotic and fun, perfect as a centerpiece at any Fourth of July party, barbeque or potluck.”

To redeem 20-25% off the Rustic Americana Tray, Americana Tub of Treats, Number One Nominee Box or Embellished Americana Box, simply enter the code 10KED at checkout. If customers visit http://www.mrsfields.com/categories/patriotic_gift_sale and select one of the four featured gifts, the discount will apply automatically.

“Even after the holiday, people can enjoy our gift baskets,” Kell said. “It looks great on display or you can fill the cases with flowers, pinwheels or a collection of fireworks to set off at the end of the party.”

The cookie gift baskets are all filled to the brim with delicious treats, including classic favorites, brownies and original Mrs. Fields creations. The individually wrapped treats within the basket keep them fresh during shipping, which only takes a day or two depending on your location.

“It’s a great way to get into the spirit of the holiday,” said David Smith, director of marketing. “You can show your true colors, enjoy treats with family and friends and get a fun decorative piece all in one package.”

About Mrs. Fields
Debbi Fields, a young mother with no business experience, opened her first cookie store in Palo Alto, California in 1977. Humble beginnings launched Mrs. Fields into a worldwide celebrity and made her company the premier chain of cookie and baked goods stores. The mission of the company has always been to create the highest quality product possible every time. That commitment has yielded products like no others, deeply satisfying personal indulgences that consumers just cannot get enough of.

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Chris Kuhn
Mrs. Fields
801-412-8843
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