Consumers like to personalize their gift card purchases, and packaging with familiar characters allows them to do that. Adding these highly recognizable brands will help us appeal to a wide variety of tastes and preferences.
PROVO, Utah (PRWEB) September 25, 2008
Following its recent success with Peanuts and Disney, Seastone will now offer its customers a complete lineup of products featuring popular icons and nostalgic entertainment figures that appeal to all ages. Christmas and birthdays are the top occasions for gift card giving, and this holiday season, younger consumers are expected to buy more gift cards, with 78% of purchasers between the ages of 18-24. Nearly half of consumers say the perception that gift cards are impersonal is their top inhibitor for purchasing gift cards.* As a result, stores are now offering personalized gift cards and packaging to make the gift more thoughtful.
"Seastone offers retailers the largest variety of gift card packaging on the market, and we are pleased to add these popular brands to our product lineup," said Eric Child, Seastone president. "Consumers like to personalize their gift card purchases, and packaging with familiar characters allows them to do that. Adding these highly recognizable brands will help us appeal to a wide variety of tastes and preferences."
With more than 100 million units shipped in 2007, shoppers can purchase Seastone's Give-A-Gift™ gift card packaging from most of the top 25 retailers. Seastone's new collections are available immediately and can be seen at http://www.seastone.com.
About Seastone and Give-A-Gift™
Seastone (http://www.seastone.com) is the market leader in specialty gift card packages and gift card promotional programs. The company pioneered specialty gift card packaging and offers turnkey gift card promotional programs through its Give-A-Gift™ brand. Seastone's Give-A-Gift™ also provides fully customizable programs utilized by many of the nation's largest retailers, restaurants, banks and mall groups. Additional information about Seastone's Give-A-Gift™ brand and customizable programs is available at http://www.seastone.com.
*National Research Network Gift Card Study, 2008