Sleep Experts Supports Dallas Children’s Advocacy Center with April “Like Us” Facebook Campaign

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In recognition of National Child Abuse Prevention Month, Sleep Experts will donate $1 to Dallas Children’s Advocacy Center (DCAC) for every “Like” to the company’s new Share the Gift of Sleep Facebook page during April. Using the power of social media to get the North Texas community involved, the company’s goal is to donate at least $5,000 and spread DCAC’s message of hope and healing.

Share the Gift of Sleep with families in need.

At DCAC we help empower communities to protect children from abuse, and empowerment starts with spreading the word.

In recognition of National Child Abuse Prevention Month, Sleep Experts will donate $1 to Dallas Children’s Advocacy Center (DCAC) for every “Like” to the company’s new Share the Gift of Sleep Facebook page during April. Using the power of social media to get the North Texas community involved, the company’s goal is to donate at least $5,000 and spread DCAC’s message of hope and healing.

According to Lynn Davis, president and chief executive officer of Dallas Children’s Advocacy Center, one in four girls and one in six boys will be sexually abused before the age of 18, and only one in 10 will tell. “At DCAC we help empower communities to protect children from abuse, and empowerment starts with spreading the word,” said Davis. “We believe the Share the Gift of Sleep Facebook campaign will be a great tool to accomplish just that.”

Through its Share the Gift of Sleep community program, Sleep Experts helps families in need by recycling and donating customers’ old mattresses. The new Facebook page, located at http://www.facebook.com/gift.of.sleep, will enable the company to share information about more than 30 D-FW non-profit partner agencies that care for families in crisis, and to encourage the community to get involved.

National Child Abuse Prevention Month is the time to recognize that we can all do our part to keep our children safe from harm,” said Christine Cook, Wife, Mom and President of Sleep Experts. “We invite North Texans to join the Share the Gift of Sleep Facebook community today, and help us reach our goal of raising $5,000 to support the great work of Dallas Children’s Advocacy Center.”

Sleep Experts will donate up to $10,000 to DCAC through this campaign. The value of the donation will be calculated based on the total number of “Likes” to the Share the Gift of Sleep Facebook at the end of the business day on April 30, 2011.

About DCAC
The Dallas Children's Advocacy Center is where healing begins for abused children. Founded in 1991 to provide a more seamless approach to the investigation, treatment, and prosecution of the most severe cases of child abuse, the mission of DCAC is to improve the lives of abused children in Dallas County and provide national leadership on child abuse issues. DCAC provides a unique multi-disciplinary model that reduces re-victimization of the child, removes barriers to investigation and treatment, and enhances criminal prosecution. The only agency of its kind in Dallas County, DCAC partners with public and private agencies including Dallas law enforcement, Child Protective Services, the District Attorney's Office, and Children's Medical Center (REACH Clinic) to provide hope and healing to child abuse victims. DCAC also educates the community about recognizing and reporting child abuse and keeping children safe. In 2010, DCAC served over 1,800 victims of child abuse, conducted over 1,400 forensic interviews, provided over 9,000 therapy sessions to children and their families, and educated over 7,000 community members on child abuse issues. DCAC has provided assistance to more than 25,000 children in Dallas County in its 20 years of operation. For more information on the Dallas Children's Advocacy Center, please visit http://www.dcac.org.    

About Sleep Experts
Sleep Experts, a mattress retailer with 34 North Texas locations, offers a broad selection of innerspring mattresses, foam mattresses and air mattresses, with brands including Tempur-Pedic, ComforPedic, Simmons, Beautyrest, Laura Ashley, Sleep Designs, Dr. Breus, and Comfortaire. The company’s mission is to exceed customers’ expectations, and it backs this pledge with a One Year Love Your Mattress Guarantee™. Recent accolades include the Dallas Business Ethics Award, four consecutive Consumers' Choice Awards®, and top workplace awards from both Dallas Business Journal and The Dallas Morning News. Sleep Experts shares the gift of sleep with families in need by donating customers’ old mattresses to D-FW non-profit organizations. For more information, visit http://www.sleepexperts.com or call (888) 55-SLEEP.

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