New Gift Finding Service Makes Buying This Year’s Must-Have Gifts Easy and Stress Free

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Parents looking for this season’s must-have gifts can now beat the crowds and find popular items without the hassle and stress of searching stores and Web sites, with the launch of In association with, uses a revolutionary system to alert users the moment any given item is restocked or posted online, giving them an advantage over other holiday shoppers.

My niece desperately wants Zhu Zhu Pets this year. By letting the tool run in the background on my computer, I managed to grab five of them at regular retail prices. I'll be quite the popular uncle on Christmas Day this year.

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It’s now quick and simple to buy the latest and most popular gifts thanks to, the new revolution in finding hard to get and out of stock items. In association with, helps consumers find this holiday season’s must-have toys without the usual stress of searching through stores, watching fliers or constantly refreshing webpages. The free, easy-to-use Web site works with most of Amazon’s worldwide sites, including,,, and

“My niece desperately wants Zhu Zhu Pets this year. They sell for around $10, but the darn things are constantly out of stock, and third party resellers and getting upward of $60 for them. That’s highway robbery. By letting the tool run in the background on my computer while I was working, I managed to grab five of them at regular retail prices and got free shipping to boot. I'll be quite the popular uncle on Christmas Day this year,” says Trevor McKay of was born out of frustration. Like every parent with young children,’s programmer Matt was constantly struggling to find the must-have gifts his kids wanted each year. He found that every year, whatever toys and games were in hot demand became scarcer and harder to find as Christmas drew closer. So, he built a site -- originally just for him and a few friends -- that provided instant notification when any given item came into’s inventory. As a result, Matt and his friends got an instant jump on other parents trying to get the same toys. is designed to access Amazon’s inventory every five seconds. As soon as a given toy or item comes into stock, an alarm sounds on the computer alerting its user to quickly grab the item before it sells out again. The tool is highly useful for grabbing hot items, including popular gifts like Zhu Zhu Pets and electronics items like PlayStation and Nintendo Wii consoles.

Although toys and games are the usual items that become hard to find during the holidays, the tool can be used to watch any item in Amazon’s database at any time. If for any reason, at any time of year, there’s a big demand and short supply for something (think H1N1 masks), users can let handle finding it.

Though other services alert consumers to the availability of out of stock items,’s revolutionary alarm system means consumers don’t need to be sitting in front of the computer refreshing Web pages or waiting for e-mail notifications. All a user needs to do is have the computer’s speakers turned up to hear the alarm from anywhere in the home. For the more technologically challenged online buyers, provides easy to follow video tutorials, making it easy for anyone to buy holiday gifts online.

In addition to its ease of finding popular gifts, also helps users find those popular items at great prices. Toys and games in short supply invariably end up for sale on eBay and other sites at costs much higher than retail price. Since accesses Amazon’s inventory the instant it comes into stock, users get to make purchases at regular retail prices. As an added benefit, they even get free shipping.

“With, as long as you’re home, you are virtually guaranteed to get what your kids want,” McKay says. is also developing a Giftolution iPhone application. The application will perform the exact same function at the Web site tool, but will alert the user on the phone, meaning parents will never miss out on that must have gift the kids are screaming about.

For more information about, or to find and buy this season’s popular holiday gifts, visit

Trevor McKay

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