Gift Store Joins New Media Age with Customer Focused Blog

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The third member of the trio of Ivy Bridge branded stores, Gift Treasures, has joined the blogosphere with a regularly updated news section. Inspired by the growing number of customers engaging with the brand on social networks/ Facebook and Twitter the team cite blogging as a natural evolution in their online journey.

Gift Treasures
We felt it was of crucial importance to provide a mouthpiece for the website, and are confident browsers will find the content stimulating and engaging.

In the age of online shopping, customers value having regular product updates and knowing what activities the brand has been undertaking. The blog is the ideal mouthpiece for a range of topical news and light-hearted articles.

Writing regular blog articles has quickly become a part of the weekly routine, as important as ‘restacking the shelves’ of the online shop. There are so many interesting events that the team attend, and having the opportunity to relay to the customers through tasty bitesize news updates has already been well received by the fans on Facebook and Twitter.

Customers can also reach the brand through several easy access points, a freephone number 0800 092 1062 , or by appending Tweets with the hashtag #GTSupport where all queries will be handled promptly.

Whether it’s a lunch-time browse at work for a special gift, or tracking the latest products available, the Gift Treasures blog should become a daily fix for a multitude of followers.

Elisabeth Keck, Owner at IvyBridge, has been pleased with the early response to the blog, added:
“We felt it was of crucial importance to provide a mouthpiece for the website, and are confident browsers will find the content stimulating and engaging. We have recognised that the shop is brought to life with the blog and it reflects our passion and interests as well as offering an alternative use of the website.”

The current focus on the blog is on Baby and Toddler fashion and the implications for parents when their kids become more fashion conscious. The anticipated flurry of activity as Christmas approaches, will also be reflected in the frequency of posts on the blog.

Partner Veronica Covington added:

“As we are seeing in the high street, there’s simply no time to rest on your laurels. Our lines are current, with clothing, childrens toys, and now news updates, we are catering for all tastes. The Gift Treasures blog will remain as much a focus on the website as the main shop is.”

Whether you’re visiting to peruse the range of gifts, or simply there to catch up on the news, there’s now every reason to be engaged with this gift orientated brand.

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Elisabeth Keck
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