At The Weather Channel we strive to protect and inform, using every appropriate platform to communicate severe weather information
Palo Alto, CA (PRWEB) September 23, 2008
Gigya, the leading widget distribution network, and The Weather Channel Interactive, Inc. (TWCi) today announced they have partnered to create a news/breaking weather widget. This small application can be easily grabbed, shared and installed on social network profile pages, personalized home pages, and blogs to monitor news and breaking weather conditions including tropical storms, tornado outbreaks, flooding, and winter weather. Available now at http://twc.gigya.s3.amazonaws.com/index.html, the new widget serves as a useful tool during the Atlantic Hurricane Season.
"At The Weather Channel we strive to protect and inform, using every appropriate platform to communicate severe weather information," said Cameron Clayton, vice president of business development, TWCi. "This new widget will give us another means of communicating vital, up-to-date news and weather information, be it hurricane threats or winter storm activity, hopefully making for a better informed public."
With the News/Breaking Weather widget from The Weather Channel, users can easily track the latest changes in the national and regional weather picture and get the details behind the story. They can also submit their own on-the-ground video report and become a Weather Warrior, with the chance that their video may end up on The Weather Channel network or online on the weather.com® site. The widget provides quick links to real-time forecast weather conditions, maps, news articles, and comprehensive video coverage provided by The Weather Channel.
By providing this news/weather widget, TWCi continues to make vital weather and weather-related information easily accessible from more places where people are spending time and aggregating useful information on the Web, from a personalized home page to a blog or social network.
"We are pleased to partner with The Weather Channel to create this informative and timely widget," said Morgan Harris, VP of creative services at Gigya, Inc. "Our goal was to quickly deliver a user-friendly and full-featured widget so that people can get critical weather information wherever they spend their time online."
About The Weather Channel Interactive
The Weather Channel Interactive (TWCI) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 38 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile video and the most popular content site on the mobile Web. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk/, http://www.meteo123.com/, http://www.wetter123.com/, http://www.canaldotempo.com/ and http://www.weather.com/espanol. For more information please visit http://www.weather.com/press.
Gigya gives people the power to socialize and share content across the web, providing publishers and marketers with powerful tools for increasing audience reach and engagement online. Reaching more than 150 million people each month, Gigya's technology platform includes world-class sharing, analytics and monetization features. The company's APIs simplify access to more than 50 unique web platforms, distributing content across the social web and bringing users' social graphs to any site. Each day, millions of people use Gigya to engage with their friends and with content from Gigya's publisher and advertiser clients such as CNET, DoubleClick, Electronic Arts, Levis, MTV, RockYou, Toyota, Unilever and Walmart.