Gigya is focused on building the infrastructure that powers the sharing of content and social data across the web, so we will support all the sites and platforms that users demand
Palo Alto, CA (PRWEB) January 5, 2009
Gigya, Inc., the leading widget and content sharing technology for the social web, announced today that it has incorporated the Yahoo! Application Platform (YAP) into its technology and user interface, offering Yahoo! as one of the platforms on which Gigya's millions of users can collect their favorite widgets. Gigya installs widgets to a container "Widget Wall" application it has developed for YAP, making hundreds of thousands of popular web widgets from thousands of publishers like RockYou and Jib-Jab immediately available to My Yahoo! users.
"Gigya is focused on building the infrastructure that powers the sharing of content and social data across the web, so we will support all the sites and platforms that users demand," said Dave Yovanno, CEO of Gigya. "This announcement reinforces our position as the technology leader, and we are proud to be supporting Yahoo! and its enormous user community with new options for consuming content on Yahoo!."
Gigya is also making the widget experience social. Yahoo! users who save widgets from Gigya publishers will be able to view those widgets as thumbnails displayed in the "Widget Wall" application on their My Yahoo! page. In addition, users will also be able to select and view a second tab in the application that displays a gallery of widgets added by their Yahoo! social connections. When a Yahoo! user saves a widget to the "Widget Wall" application, a permissions-based update can be also published about the activity to that user's connections.
"Partners like Gigya are important to the success of the Yahoo! Application Platform," said Cody Simms, Senior Director of Product Management for Yahoo! Open Strategy at Yahoo!. "Gigya provides a content syndication infrastructure that will enable Yahoo! users to bring more content from across the web into their Yahoo! experience, and also infuse social elements into that experience."
Gigya's technology makes it easy for people to share content across platforms, providing publishers and marketers with powerful tools for increasing audience reach and engagement. Reaching more than 160 million people each month, Gigya's innovative widget advertising network enables marketers to engage consumers in social environments. The company's Wildfire and Socialize products enable publishers to syndicate and track their content across more than 60 unique platforms, and to integrate their own websites with popular social networks like MySpace and Facebook. Publishers and advertisers including CNET, Disney, DoubleClick, Electronic Arts, Hyundai, Levis, RockYou!, Unilever and Walmart choose Gigya to power their content sharing initiatives.
Richard L. Tso
richard (at) gigya-inc.com
dgould (at) shiftcomm.com