Giles Communications Establishes Giles Social Media; Forges Strategic Partnership with Sway, a Leading Social Marketing Firm

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Giles Communications LLC (http://www.giles.com), an award-winning public relations, marketing and online communications firm based in Purchase, New York announces the formation of Giles Social Media to provide its growing roster of clients greater online presence, brand engagement and sales.

Our partnership with Giles Communications is important, in that it connects us with a company that has earned an enviable reputation with national and international clients through consistent, bottom-line results and innovative campaigns for more than two decades.

    In support of the announcement, Giles Communications has forged a strategic partnership with Sway (http://www.swayonline.com), a leading social marketing firm based in Middleton, Wisconsin.

Social Media Marketing is a powerful, rapidly evolving Internet marketing discipline that involves the integration of technology, text and images to dynamically interact with the burgeoning number of social networks (Facebook, YouTube, etc.), social applications (Digg, Flickr, etc.) and virtual worlds (Second World). When Social Media Marketing is executed properly, marketing organizations can effectively reach sizable groups of like-minded individuals with highly-targeted messages, to better achieve their branding and marketing communication objectives.

"Everyone involved in online marketing is excited about the potential of Web 2.0 and social media marketing, but the truth is, many of the most popular tools available, such as banner ads and sponsored text links have little or no effect on a company's bottom-line branding or sales," say Peter Giles, president of Giles Communications. "Working side-by-side with Sway, not only can we offer clients a means to create, distribute and track online campaigns in real-time, but also a way to target, reach and engage large pockets of customers on the basis of social interest, and with precision accuracy."

"Web 2.0 has catapulted the online experience into a new era, and Sway specializes in creating social media marketing campaigns that capitalize on the innovations of Web 2.0," says Jason Weaver, CEO of Sway. "Our partnership with Giles Communications is important, in that it connects us with a company that has earned an enviable reputation with national and international clients through consistent, bottom-line results and innovative campaigns for more than two decades."

For more information about Giles Communications, visit http://www.giles.com. For information about Sway, visit http://www.swayonline.com.

About Giles Communications

Founded in 1986, Giles Communications is a full-service public relations, marketing and online communications firm. The company has represented a diverse roster of blue-chip clients over the years, including Yamaha, Sony, Dial Corporation, Lifelock, NewTek, Fujitsu, Consumer Reports, PepsiCo, DYMO, Texaco, NAMM and Nero, in addition to a number of startup companies. It operates on behalf of its clients throughout the U.S., and works in partnership with other agencies around the globe. For more information, visit http://www.giles.com.

About Sway

Sway, Inc. is a leading social media marketing company with offices in Madison, Wis. Founded in 2004, Sway executes highly targeted online marketing campaigns using Web 2.0 marketing tools such as HTML email, Podcasts, Really Simple Syndication (RSS), and Mobile Phone SMS text messaging. Sway's proprietary online tool, Shoutlet, help companies reach their target audiences distribute content and measure results online. More information is available at http://www.swayonline.com.

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Peter Giles
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