Hottest Girl Scout Cookie Becomes Coolest Treat
Dairy Queen® Debuts Girl
Scouts Thin Mint Cookie Blizzard®
in July
MINNEAPOLIS (Business Wire EON/PRWEB ) June 17, 2008 --
For the first time, Dairy Queen®
has merged the world’s most popular frozen
treat, the Blizzard®,
with the best-selling Girl Scout cookie, the Thin Mint.
The result is creamy soft serve blended with Girl Scouts Thin Mint
Cookie pieces and a Crème de Menthe topping
to create this summer’s blockbuster –
the DQ®
Girl Scouts Thin Mint Cookie Blizzard. Available at all Dairy
Queen and DQ Grill & Chill®
locations nationwide on July 1, the Girl Scouts Thin Mint Cookie Blizzard
is the featured Blizzard of the Month.
Debuting at the height of the treat season, the new Blizzard is a
result of a licensing agreement between Dairy Queen and the
preeminent leadership development organization for girls, Girl Scouts of
the USA.
”This is fun and exciting new product news
for Dairy Queen and the treat industry because it’s
never been done before,” said Michael Keller,
chief brand officer for International Dairy Queen, Inc. “Dairy
Queen and Girl Scouts have definitely broken new ground with this
new Blizzard flavor.”
The Girl Scouts Thin Mint Cookie Blizzard is the newest addition
to a long line of amazing flavors that have been added to the Blizzard
family since the first one was served upside down with a spoon 23 years
ago. Since then, billions of Blizzards have been sold.
“Despite the economy, weather and the
cravability factor will impact treat sales and we’re
predicting that the Girl Scouts Thin Mint Cookie Blizzard will be
more than recession proof. It’s going to be a
huge hit,” said Keller.
The Girl Scouts Thin Mint Cookie Blizzard is the first of several
innovative new menu additions that Dairy Queen is rolling out
this year. The launch of this Blizzard will be supported by
national advertising.
“Our partnership with Dairy Queen
enables us to reach the public in new and unexpected places,”
said Laurel Richie, Chief Marketing Officer, Girl Scouts of the USA. “We
hope the Girl Scouts Thin Mint Cookie Blizzard whets people’s
appetite so they remember to support the Girl Scout Cookie Program and
all the business and financial literacy skills girls learn from
participating in this annual leadership activity.”
As part of Dairy Queen’s Girl Scouts’
partnership, Girl Scout members also will have the opportunity to
develop their business and leadership skills at Dairy Queen locations by
taking behind-the-scenes tours, receiving tips from Dairy Queen
professionals on how to run a successful business, and learning about
the product development process, including how to make a Blizzard.
Girl Scout councils will also encourage both girls and adults to
re-register and register as Girl Scout members during the promotion.
“Both Dairy Queen and Girl Scouts are
community-oriented organizations,” said
Keller. “Dairy Queen is a special
place in the community where family and friends can come together for a
good time. Girl Scouts are all about connections within the community as
well. Our ability to find a way to work together to create a special
product like the Thin Mint Cookie Blizzard will serve us both
well and it will deliver a great tasting, new fun treat to everyone's
taste buds right in the middle of summer.”
The average price of the Girl Scouts Thin Mint Cookie Blizzard is
$2.75 for the 12 oz., $3.20 for the 16 oz. and $3.65 for the 21 oz.
Many Blizzard flavors also can be made into customized cakes,
including Girl Scouts Thin Mint Cookie, which is perfect for
Fourth of July, National Ice Cream Day on July 20th or other special
celebrations. The average price of a Blizzard cake is $19.99 for
the eight-inch and $22.50 for the 12-inch.
The incredible popularity of the Blizzard brand led Dairy
Queen to initiate the Blizzard Fan Club last year, which has
already grown to more than 1.3 million members (log on to www.blizzardfanclub.com).
For more information about Dairy Queen, visit the Web site at www.dq.com.
About IDQ:
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn.,
develops licenses and services a system of more than 5,600 Dairy Queen®
stores in the United States, Canada and foreign countries, offering
dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the
Berkshire Hathaway family, a company owned by Warren Buffett, the
legendary investor and CEO of Berkshire Hathaway. Following the
successful roll out of DQ Grill & Chill®,
Dairy Queen’s quick-service food
concept that features an all-new expanded menu and newly designed
restaurant interiors, Dairy Queen began testing the DQ®
Orange Julius® concept
in August 2005. DQ Orange Julius blends
a sleek, new look with the feel of a traditional ice cream treat shop
and offers an expanded treat menu that includes traditional DQ
favorites, the Orange Julius line of smoothies and fruit drinks,
and new signature desserts and sundaes. For more information, visit www.dq.com.
About Girl Scouts
Founded in 1912, Girl Scouts of the USA is the preeminent leadership
development organization for girls with 3.6 million girl and adult
members worldwide. Girl Scouting is the leading authority on girls'
healthy development, and builds girls of courage, confidence and
character, who make the world a better place. The organization serves
girls from every corner of the United States and its territories. Girls
Scouts of the USA also serves American girls and their classmates
attending American or international schools overseas in 90 countries.
For more information on how to join, volunteer, reconnect or donate to
Girl Scouts, call (800) GSUSA 4 U (800-478-7248) or visit www.girlscouts.org.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5711479
See the original story at: http://eon.businesswire.com/releases/girl_scout/blizzard/prweb1031864.htm
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