We wanted the company’s roots to start with a community of women from diverse backgrounds, coming together to help make things a bit easier for this next generation of girls.
Washington, DC (PRWEB) October 14, 2014
Girl Lux, Inc. launched their Kickstarter campaign this week for crowd source funding for their new product, the Pocket Pantie™. The start-up company, founded earlier this year, has turned to supporters on the internet to help raise funds and alleviate start-up costs.
Girl Lux is a 100% woman-owned and operated company that designs and creates products for tween girls, ages 8-14 years old. Girl Lux focuses on underwear and bras for girls going through the stages of becoming a young woman.
Company founder and CEO, Melissa Ovard, started Girl Lux after recalling her own time as a young girl and the fact that the traditional “training bra” has not really changed much in the last 20 years. Coming from a multiracial family, Ovard, who is Korean American, was raised in a household that celebrated diversity and the beauty of skin tones. She wanted to create underwear that would work for every girl, no matter her shape or color. Girl Lux’s signature product, the Debut Bra™, comes in five matching skin tone shades and is made of soft seamless fabric to reduce visibility and be more comfortable for the girl when she first begins wearing a bra. Girl Lux’s second signature product, the Pocket Pantie™, is a panty that has a small, interior pocket just big enough to hold a wrapped panty liner or thin maxi pad. The pocket, on the backside of the panty, is sewn just below the waistband and is discreet enough not to show through clothes or bother the wearer when sitting.
Girl Lux’s Kickstarter campaign cultivates an environment where backers can come together to support a common interest in the name of their daughters, nieces, sisters, friends and loved ones. Kickstarter provides the perfect platform for Girl Lux’s audience. In 2013 alone, over three million people pledged $480 Million USD for Kickstarter campaigns around the world. When asked why Girl Lux decided to pursue crowd-funding efforts, Ovard notes, “We wanted the company’s roots to start with a community of women from diverse backgrounds, coming together to help make things a bit easier for this next generation of girls.” In line with Kickstarter guidelines, Girl Lux has a set number of days to raise all the funds, or the project receives nothing. Girl Lux’s 25 day fundraising window is seeking to raise $20,000 USD by the project end date of November 2nd.
If the project is successfully funded, Ovard expects to place the first bulk immediately so that products will be available for purchase in time for the upcoming holiday season. To learn more about Girl Lux and their products, readers can visit the project's pitch page here: http://kck.st/1qkxjY8.
About Girl Lux: Girl Lux is much more than just an apparel company for girls. Our mission is to offer underwear and sportswear that are of high quality, stylish, and age-appropriate. We are a woman-owned and operated company with the goal of empowering girls with products that make them feel beautiful, inside and out.