Bestselling Author & GiveMore.com Co-Founder Wants To Put America On ‘Distraction Diet’

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Sam Parker, bestselling author of 212 the extra degree and co-founder of GiveMore.com says taking his 212 prescription will lead to better work in 2012. Recognizing the challenges people have staying focused amidst email notifications, text messages and phone calls, Sam Parker has written a prescription for focus he has named the Distraction Diet and believes that if it catches on, it will ultimately lead to better work in 2012.

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Like any diet, you may need to recommit to the program. When I make a mistake, I’ll stop, re-commit, and remind myself I want to make good things happen rather than living in a busy state of distraction.

With the gift wrap from millions of new electronic devices barely hitting the recycling box, Sam Parker, bestselling author of 212 the extra degree and co-founder of GiveMore.com wants you to pause before hunching over the latest and greatest and start his Distraction Diet. Recognizing the challenges people have staying focused amidst email notifications, text messages and phone calls, Sam Parker has written a prescription for focus he has named the Distraction Diet and believes that if it catches on, it will ultimately lead to better work in 2012.

“I recommitted to focus in my own life,” said Parker whose company GiveMore.com creates messages and material that help leaders kick-off and support their necessary meetings in a fresh and more meaningful way. “As a writer and in my day to day work with GiveMore.com, I found my attention being pulled in a million directions.”

What resulted was a manifesto of commitments Parker has named the ‘Distraction Diet’ and his company’s employees have coined the ‘212 prescription’ for better work after his bestselling book 212 the extra degree.     

The company has shared the tips with their newsletter subscribers, posted them on Parker’s blog and hope interest will spread. Mark Esposito, head of a large auto dealership in Arizona and GiveMore.com subscriber says he’s been working on the same things. “I think it’s (distraction) killing Americans and their families. We have to find a way for American business to accept this thought process.”

The diet is outlined in eight points and includes a commitment to focus hours when you are unavailable to anything but true emergencies, checking email twice per day and not participating in instant messaging, which Parker says “is like allowing someone to jump up on your desk anytime they want and interrupt your workflow.”

“Like any diet, you may need to recommit to the program,” says Parker. “When I make a mistake (break focus hours, check my email, look at the web), I’ll stop, re-commit, and remind myself I want to make good things happen (rather than living in a state of busy distraction). “ Sam hopes America agrees.

Read Sam Parker's Distraction Diet prescription at http://blog.givemore.com/distraction-diet/

About GiveMore.com
GiveMore.com is made up of a group of people creating no-fluff messages and content to help leaders kick off and support their weekly/monthly/annual meetings, goals, projects, events and conferences.

Their titles include co-founder Sam Parker’s two bestselling books – 212 The Extra Degree® and Smile & Move®. Both messages have caught on at hundreds of top U.S. companies as a way to encourage extra effort and accountability. Other titles they’re behind are Sam’s Love Your People®, Cross The Line™, and SalesTough™.

The company was co-founded by Sam Parker and Jim Gould in 1998 and is located in Richmond, Virginia. You can email Sam directly at Sparker(at)GiveMore(dot)com. If you’re slightly more daring, you can call him at (804) 762-4500 ext. 303.

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Jody Wetherill
Give More Media Inc.
804-762-4500 307
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