Dallas, Texas (PRWEB) August 20, 2014
One of the main trends witnessed in the Global 4K TV market is a sharp decline in prices of 4K TVs. Chinese vendors can launch 4K TVs at significantly lower prices because of the low cost of production, which brings downs the ASP of 4K TVs. The fall in prices of 2K TVs is ultimately driving down profit margins for vendors encouraging them to manufacture TVs with 4K glasses.
The Global Television market is all set to experience a shift from HD video to 4K technology. This innovation will upgrade the television viewing experience of consumers by providing them with video quality that is twice as good as HD and four times that of normal televisions. Large screen televisions in particular will show the pronounced benefits of 4K resolution. The use of 4K enables the display of pictures with enhanced clarity, finer details, and smoother images. Moreover, 4K technology has a variety of applications ranging from entertainment to aerospace, medical, and defense.
Analysts forecast the Global 4K TV market will grow at a CAGR of 106.84 percent over the period 2013-2018. According to the report, increase in demand from emerging regions such as Latin America, India, and other developing markets within the APAC region is a major driver in the Global 4K TV market. Growing awareness of the advantages of this technology will also drive the growth of this market. The new 4K technology, which is implemented in UHD and OLED TVs, has the potential to display videos with more clarity, greater texture, finer details, and smoother images. These 4K TVs also support faster frame rates and extended colors.
The Global Television market can be categorized into four segments: CRT TVs, LCD TVs, OLED TVs, and Plasma TVs. Among these four segments, only LCD TVs and OLED TVs will have the 4K feature. In the coming years, most LCD screens will be equipped with 4K technology and the remaining will have the feature to upgrade. At present, the Global Television market is dominated by the LCD TVs segment and its market share will continue to rise till the end of forecast period. CRT TVs and Plasma TVs will soon be history. The OLED TVs segment, on the other hand, will grow at a more sluggish rate mainly because of the high price of these TVs and they will remain high-end products in the coming years.
The Global 4K TV Market 2014-2018 has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global 4K TV market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Leading Countries:
Purchase report at http://www.sandlerresearch.org/purchase?rname=21404.
The report recognizes the following companies as the key players in the Global 4K Television Market: Samsung Electronics Co. Ltd, Sichuan Changhong Electric Co. Ltd, Skyworth Digital Holdings Co. Ltd., and Sony Corp.
Other prominent vendors in the market are: AUO, BOE Technology, Haier, Hisense, Konka, LG, Seiki, TCL, and Toshiba.
Key Market Driver
- Emerging Markets
- For a full, detailed list, view our report
Key Market Trend
- Focus on Cost Reduction
- For a full, detailed list, view our report
Further, the report states that the biggest challenge to the Global 4K TV market will be posed by China. Slowing demand for TVs in China because of the end of a government subsidy program, forced the TV brands to look at markets outside China. Chinese brands have already captured a substantial market share because of their reasonable price and competitive features.
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Sandlerresearch.org (http://www.sandlerresearch.org/) is an online market research store for research reports on multiple industries. These reports provide market analysis, trends and opportunities, and forecast about industries that helps to make a right decision for the business.