Expands its Capabilities to Change the Way Global Companies and Business Locations Connect Around Growth Opportunities

Share Article evolves its platform and expands to develop more innovative services that will change the way global companies and business locations connect around growth opportunities and FDI transactions. from Switzerland is the world’s first open platform for the development of international business and foreign investment. On one hand, the website helps companies identify growth opportunities and understand business environments in the global economy. Effectively, on the other hand, helps economic development agencies to become more competitive and promote their location attractiveness to global operating companies. is making it easy for companies to search and promote international growth locations. To do so, this Swiss company combine all relevant information from objective and independent sources on one online platform. The website provides easy to understand transparent analysis of the quantitative and qualitative characteristics of global business locations. As a result, makes Foreign Direct Investment (FDI) easy for companies and governments, shortening time to decision-making, and reducing the risk and cost associated with the implementation of FDI transactions.

Defining characteristics of locations via online tools involves a high level of complexity. The tool set is therefore front and center in our operational focus on delivering value to our customers. To keep the platform up to date, and to drive further innovations to this environment, has recruited a Chief Innovation Officer (CIO) who will make sure remains not only the first, but also the best open platform for FDI matching.

As per November 1st, 2011 Arjen Goethard will join in the role of CIO. Before moving to Zurich earlier this year, Arjen worked as adviser Innovation Intelligence at The Netherlands Agency. As a result he has deep knowledge not just of the platform, but also of the FDI market.

The leadership of also realizes that location decisions will never be made based on online analysis only. Location matching is the one step that can be done via online tools, saving companies vast amounts of time and money creating a short list of location targets. The initial discussions about foreign investments, however, desires strategic consulting. Final decision making and implementation takes operational consulting support.

To enable a smooth process from the strategic discussion through the research and short-listing of locations and to the implementation, the company is developing at the moment a partner portfolio with consultants and agencies that can provide support during these first and last stages.

To help define and coordinate this strategy, Jan Siemons (48) will join Global Arena in the Netherlands as Advisory Board member as of November 1st, 2011. Jan will focus his leadership in the Advisory Board on two areas of innovation. First, the development and coordination of advisory services that help companies and governments to reduce the cost and risks of Foreign Direct Investment projects. Second, to create new ways to maximize commercial real estate occupancy rates by improving matching of characteristics and needs.

The last 17 years Jan Siemons worked as partner at Ernst & Young, where he led the international location and real estate advisory services teams, and as managing partner with Buck Consultants International in the field of location and real estate advice and site selection for multinationals.


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Lex Dekkers
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