CMMB and Telecare TV Reveal the Best Kept Secret in the World of Global Health

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Integrated Marketing Campaign Features Traditional and Social Media Outreach to Millions

A CMMB Volunteer Checks a Child in Honduras

CMMB has launched an integrated marketing campaign featuring a new weekly series featuring the global healthcare work of Catholic Medical Mission Board. The first show, an overview of CMMB’s work in the developing world, will premier at 1:30pm, Eastern Time, on Sunday, October 17th. It will air on Telecare TV, accessible via Cablevison and FIOS Cable. All shows will also be available the next day after initial airing beginning 2:00pm, Eastern Time, via CMMBHEALS.ORG. The shows will reveal one of the best-kept secrets in the world of global public health: CMMB’s nearly 100-year history of serving the underserved.

In speaking of the series, CMMB’s president and chief executive officer, John F. Galbraith, stated: “For many, CMMB is the best-kept secret in the world of international healthcare. Yet, last year, we received more than 100,000 gifts from our very loyal donors. We are hoping, with this series and our integrated marketing campaign around it, to pay tribute to them and to introduce our work to new donors.”

CMMB is using a variety of traditional and social media to promote its weekly series, including a special microsite for the series, CMMBHEALS.ORG. In addition, the 12-program series is being introduced to friends of CMMB via Facebook and Twitter, direct mail, e-mails and press releases. CMMB has established a text to pledge for $10 gifts.

Since its beginning in 1912, CMMB’s work has been providing healthcare to those in need, touching lives and bringing health and hope to those in need in more than 100 countries. Among the topics featured in the weekly series are:

  • Healing Help -- CMMB’s program of providing donated medicines and medical supplies to hospitals and clinics around the world.
  • MVP -- CMMB’s Medical Volunteer Progam -- that provides medical professionals to medical facilities for long-term or short-term tours of duty.
  • CMMB Helps Mothers and Children -- featuring CMMB’s in-country programs that benefit children -- mostly under five years of age -- and their mothers
  • CMMB on the Frontlines -- meeting the challenge of HIV/AIDS and neglected tropical diseases

The twelve 30-minute programs will air numerous times weekly throughout the year.
The schedule is as follows:

Sundays at 1:30PM
Tuesdays and Thursdays at 10:30AM & 8:30PM
Saturdays at 9:00PM

More About CMMB
With nearly 100 years of service since 1912, CMMB (Catholic Medical Mission Board) is the leading U.S.-based Catholic charity focused exclusively on global healthcare. The organization has been working to heal and save lives throughout the world since 1912. CMMB’s medical volunteer, donated medicines, HIV/AIDS, child survival and neglected tropical diseases programs and initiatives focus on making healthcare available to all. Last year, with revenues of more than $285 million, CMMB worked in nearly 50 countries, serving the poorest of the poor. Specifically, Healing Help, CMMB’s medical donation program, set a record, delivering supplies valued at more than $265 million to 161 hospitals, clinics and other health facilities in 39 countries. MVP, CMMB’s medical volunteer program, placed 73 long-term volunteers and facilitated the placement of an additional 475 short-term volunteers in 27 countries. Its HIV/AIDS programs reached more than 258,000 people.

CMMB is headquartered in New York City, at 10 West 17th Street. It also maintains a Washington, D. C. office. Globally, it has offices in Haiti, Honduras, Kenya, Peru, South Africa, Southern Sudan, and Zambia. In 2009, CMMB received contributions from 46,886 individuals, corporations, foundations and organizations.

CMMBHEALS.ORG
1 877 499 HEAL
Text HEALING to 85944 to give $10

More About Telecare TV
Telecare - The Best in Catholic Television! ® is a not-for-profit, state-of-the-art television and production facility. For more than 40 years, Telecare Television has been dedicated to answering a critical need: to provide millions of viewers with quality, value-oriented Catholic television. Our broadcast schedule airs 7 days a week, 24 hours a day, reaching millions of households on Cablevision channels 29 and 137 as well as Verizon FiOs Channel 296.

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Barbara Wright
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