Earth Day Not for Everyone: Opinion Poll Finds Public Still Divided on Global Warming

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Market research report exposes polarized public reaction to environmental messages.

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However, this survey shows how much farther we have to go to reach the general public. The consequences are so great, yet the solutions can be so simple on a person-to-person basis. We clearly have to reach those people.

Vizu Corporation, the company democratizing market research, and Green Home Inc., the premier resource for environmentally preferable products and services on the Internet, co-released a Global Warming Report today, revealing a growing divide in how the public is reacting to global warming news.

The market research report confirmed that people are convinced the global warming phenomenon exists (70%) and is important (74%). However, the public remains unsure of the cause of global warming, and is debating whether the culprit is human behavior (26%), natural climate cycles (26%) or some combination of the two (25%).

Polling indicates a growing divide in how the pubic responds to global warming. Nearly a third indicated they will not change their behavior while almost 20% are doing everything they can. Whether they are realists or cynics, 61% expect the topic to fade with the next major media story.

"Those of us on the environmental forefront know that we're making remarkable progress toward becoming more responsible, more sustainable, and more conscious," said Lawrence Axil Comras, president of Green Home, Inc. "However, this survey shows how much farther we have to go to reach the general public. The consequences are so great, yet the solutions can be so simple on a person-to-person basis. We clearly have to reach those people."

The general public did seem to become more educated recently, as former Vice President Al Gore achieved celebrity status while stumping for his global warming documentary, "An Inconvenient Truth." Though despite widespread coverage, including appearances at the Academy Awards and the Grammy Awards, respondents split almost evenly on whether they were influenced by Mr. Gore or the environmental movie. Roughly 45% said neither the film nor Mr. Gore affected their position at all.

The Spanish speaking audience is far more convinced that global warming is happening (89%), is caused by humans (48%), and is critical of the United States' response to global warming (85%).

Polling for the report was conducted via the Vizu Answers research network from February 27 to March 3, 2007. A subset of questions was also conducted in Spanish before a Spanish speaking audience with a predominantly international, non-U.S. reach.

The Global Warming Report is available for free on the Vizu Answers site. The report is one of a series of market research surveys Vizu Corporation conducts on various issues of public interest.

About Vizu
Vizu provides services that make online opinion polling and market research easy, accessible, and affordable to everyone. The company's premiere service, Vizu Answers (http://www.VizuAnswers.com), combines an innovative market research technology with a vast network of relevant web sites, offering highly targeted audiences to answer a wide variety of questions. Vizu Answers' clients have included entrepreneurial smaller firms and individuals as well as larger consumer-oriented companies like Sephora and Orbitz and financial institutions like Cowen & Co. and WR Hambrecht.

About Green Home
Headquartered in San Francisco, CA, Green Home (http://www.greenhome.com) is a privately held company whose Web site targets consumers interested in ecologically sound products and a healthy home environment. It offers products in more than 150 categories. The site features useful information and articles written by some of the country's leading authors and experts in the areas of healthy and environmental living. Local green services can be located by entering a ZIP code.

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Dan Beltramo
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