Global Cash Card is one of only two winners since the AdQ study’s inception in the fall of 2006
Irvine, CA (Vocus) May 19, 2010
Global Cash Card™, the proven specialist in paycard solutions, has been recognized as the “Overall Winner” of the PAYTECH Magazine November 2009 issue AdQ® Study. PAYTECH Magazine is the official publication of the American Payroll Association (APA).
Michael Purcell, Executive Vice President and Chief Marketing Officer of Global Cash Card, was more than excited to accept this award. “As the economy makes tentative steps toward recovery and growth, more and more businesses are turning to the APA to learn about solutions and best practices for implementing a cost-effective paperless payroll solution,” said Purcell. “We are truly honored that the readership of PAYTECH chose Global Cash Card over other world renowned companies. This recognition speaks directly to our dedication and commitment to continuous innovation across the board.”
Global Cash Card earned its recognition for its clever Rubik’s Cube ad, which states “We Make Paycards an Easy Solution”, part of the company’s SYSTEMS + SERVICE = EASY marketing campaign.
“Global Cash Card is one of only two winners since the AdQ study’s inception in the fall of 2006,” said Douglas Wolf, Senior Manager of Vendor Relations for the APA. “Frequency and premium positioning, combined with an exceptionally creative ad design, were the greatest factors involved in Global Cash Card having the top scoring ad for this study.”
For more information about Global Cash Card, visit http://www.globalcashcard.com.
About Global Cash Card
Global Cash Card™ is THE proven specialist in customized paycard solutions that are simple to implement and easy to use. The company is a wholly owned subsidiary of World Processing, Ltd, a leader in electronic financial transaction technology. Global Cash Card is a direct processor that offers Debit MasterCard cards, Visa Prepaid cards and PIN-based ATM cards. The company develops and owns the proprietary software, which enables the products and services it offers.
The platform provides payroll cards, travel, gift, FSA, HSA, and many other types of applications. Global Cash Card also offers branded and customized programs. Global Cash Card’s cutting edge technology continues to improve, offering more value and greater flexibility to meet the particular requirements of its customers. Visit us at http://www.globalcashcard.com.
The American Payroll Association is the nation's leader in payroll education, publications, and training. The nonprofit association conducts more than 300 payroll training conferences and seminars across the country each year and publishes a complete library of resource texts and newsletters. Every year, nearly 20,000 professionals attend APA training sessions. Visit APA online at http://www.americanpayroll.org.
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