International News Site Globalpost Implements Perfect Market Professional

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GlobalPost sees an overall 11% lift in page views and a 5% click thru rate on 'Recommended Articles' since launch

"GlobalPost's experience with Perfect Market has been outstanding,” said Philip S. Balboni, President, CEO and Co-Founder, GlobalPost.

Perfect Market, Inc., a leading provider of traffic and content optimization solutions for web publishers, today announced that it has partnered with acclaimed international news site GlobalPost. In a continued effort to serve highly relevant content to its readers, GlobalPost has implemented Perfect Market Professional (Pro)™ to increase reader engagement across their site and capture new revenues from performance-based text advertising.

"GlobalPost's experience with Perfect Market has been outstanding,” said Philip S. Balboni, President, CEO and Co-Founder, GlobalPost. “Since launch, Perfect Market has continued to perform far above our expectations. GlobalPost is seeing a 5% click thru rate on the 'Recommended Articles' module, and an overall 11% lift in page views. There is no question that this performance is a direct result of Perfect Market's content selection algorithms. We’ve been greatly impressed with their professionalism, efficiency and speed of response to our inquiries and needs, and with the clarity and directness shown throughout the sales and implementation process. We look forward to a long and very productive relationship."

“Perfect Market Pro was specifically built for premiere customers like GlobalPost,” said Julie Schoenfeld, President and CEO of Perfect Market. “Perfect Market Pro delivers a lightweight solution that can be deployed quickly, allowing customers to start seeing results – and revenue – in a matter of days. We’re thrilled to be working with GlobalPost, who is known for delivering the highest quality international news and content, and we look forward to continuing to help them deliver their content in new and innovative ways.”

Deploying Perfect Market Pro is quick yet extremely powerful. With only a single line of JavaScript code for each page, Perfect Market Pro detects the reader’s task (brand, intent, social, etc.), inserts relevant content modules, displays the best ads for the content and reader type and optimizes the display of the page. Additional key features of Perfect Market Pro include:

Perfect Market uses the same semantic analysis of the content that helps search engines understand content and applies that to on-page advertising. This technology dramatically improves the relevance of CPC ads for visitors to article pages, resulting in high increased yield from existing CPC ad networks and improvements in the user experience.

Perfect Market Pro adds a layer of science by displaying a featured content box on article pages that highlights the best performing content. By measuring every link click, the featured content box self-optimizes to yield click thru rates up to 5% on the highest monetizing evergreen content.

Perfect Market Pro is able to customize the user experience across multiple dimensions so that the most engaging experience is presented for every user every time. The featured content boxes and PPC ads are inserted dynamically at load time. The adaptive publishing platform identifies the audience segment, page type, page length, publication date, and specific content of every page view, and then makes real-time data-driven decisions about what to display and how to display it.

Perfect Market recognizes that no two publishers’ sites look alike, and have built a solution to be flexible and customizable. Perfect Markets works with each individual publisher to fine-tune sizes, placements, fonts, and colors so that the modules integrate seamlessly into your existing design and brand.

Perfect Market provides clients with a weekly report that shows total traffic, revenue, and RPM levels across the site. This data is also collected and analyzed internally to help build or enhance products designed to further increase exposure, engagement and revenue for publishers’ online content.

About GlobalPost
GlobalPost ( is the acclaimed international news site with outstanding original reporting from country-based journalists in all regions of the world. Noted by The New York Times as “offering a mix of news and features that only a handful of other news organizations can rival,” GlobalPost offers fresh, in-depth perspective on the changing global picture that affects us all by combining traditional journalistic values and the power of new media. GlobalPost is the vision of journalist and media entrepreneur Philip S. Balboni and award-winning foreign correspondent Charles M. Sennott.

About Perfect Market:
Perfect Market works with professional publishers to create, distribute and monetize content more effectively online. Perfect Market's patented solutions helps publishers, including San Francisco Chronicle, Orlando Sentinel and Chicago Tribune serve readers with exactly what they are looking for in online content. By delivering the right content in the right format, to the right user, with the right relevancy, Perfect Market has significantly increased the revenue for its publishing partners. Perfect Market is headquartered in Pasadena, CA with offices in New York.

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Jessica Lewis

Jennifer Chang