Ministry of Culture and Tourism, Republic of Indonesia, Announced as 2011 Global Spa Summit Platinum Sponsor

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With Summit Set for Bali Next May, Partnership Shines Spotlight on Indonesia’s Ancient, and Rapidly-Growing, Spa and Wellness Culture

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We’re delighted that senior executives of spa companies and associations from across the globe have chosen beautiful Bali as their venue to convene the 2011 Global Spa Summit.

The Global Spa Summit (GSS), the premier annual event for spa and wellness industry executives, today announced that the Ministry of Culture and Tourism, Republic of Indonesia, has joined as a Platinum sponsor. The GSS and the Ministry will work together to promote the growth of the worldwide spa and wellness industries, and to shine a global spotlight on Bali’s traditional - and fast developing, modern - spa culture.

The Summit travels to Asia for the first time in its five-year history in 2011 (a market of 4.1 billion people, or 60% of the world’s population). The Summit agenda will explore the diverse spa markets within the “Asia-Pacific umbrella,” the fastest-growing spa economy in the world.

“We’re delighted that senior executives of spa companies and associations from across the globe have chosen beautiful Bali as their venue to convene the 2011 Global Spa Summit,” said Jero Wacik, Minister of Culture and Tourism for the Republic of Indonesia. “And I’m convinced that Indonesia, with its long history of traditional herbal medicine, spiritual meditation, massage and other healing arts is a strong representative of the best of spa tradition.”

“While we were courted by numerous extraordinary destinations across Asia, last year’s Summit delegates overwhelmingly indicated that their first choice was Bali,” said Pete Ellis, Chairman of the Board of the GSS. “I want to thank the Indonesian Ministry of Culture and Tourism for their strong support of the Summit, and for preparing a warm welcome to the hundreds of industry leaders that will gather there next spring.”

The Balinese Spa Scene:

Indonesia, an archipelago of 17,000 islands consisting of many distinct ethnic and cultural groups, offers a wealth of indigenous, centuries-old spa and wellness traditions. And Bali, with its unique spa culture dating back to the 15th century, is where the most varied spa and wellness centers can be found: from modest, open-air wooden structures to award-winning, super-modern luxury spa resorts.

Bali (expected to attract 2.5 million leisure visitors in 2010), has been named the “Asian Spa Capital” twice in the last five years , and was also honored as the “Best Island in the World” by Travel and Leisure magazine in 2010. Beyond establishing itself as a world “spa capital,” Bali is renowned for its sophisticated art forms, including dance, painting, music, sculpture, etc. As with each Summit, delegates will be immersed in the local cultural and spa scene.

The Global Spa Summit will take place from May 15-18, 2011 (with pre- and post-trips to various spas in Bali planned). The specific venue for the 2011 Summit in Bali will be announced in upcoming weeks.

Registration has opened, and can be accessed here:

For further information about registration/sponsorship opportunities, contact: info (at) globalspasummit (dot) org or visit:

Press inquiries: contact Beth McGroarty at beth (at) rbicom (dot) com or +1 213 300 0107

About Global Spa Summit: The Global Spa Summit is an annual event that attracts top-level executives and leaders from around the world with interest in the spa and wellness industries. Delegates from diverse sectors including hospitality, investment, finance, real estate, medicine, manufacturing, technology, consulting, product, tourism and other related industries attend this intimate, high-level gathering focused on advancing the spa and wellness sectors. With record attendance in 2010, the Global Spa Summit delegation in Istanbul Turkey represented 40 different countries, from all continents.


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