Nail Salons Get Glossed Up with Digital Signage

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Gloss Media has rolled out the nation's first digital out of home tv network inside nail salons. The content partners include Style Network, PBS and HGTV. Gloss Media's national sales team sells :15 and :30 sec advertisements along with experiential marketing tie-ins such as branded nail polish, emery boards, in-store product sampling and coupons and customized events.

Gloss Media offers digital video opportunities as well as branded nail polish, emery boards, product sampling, coupons and more.

Advertisers have quickly flocked to the network, which speaks to a desirable, affluent female demographic aged 25 – 54 yrs." says Perry Kirk, President.

Since launching just over a year ago, Gloss Media (a Ubiquitous Media Company) has developed an impressive track record of creating and executing innovative, out of home programs inside a network of 5,000 nail salons across the country. Gloss Media has also installed TV screens inside over 100 nail salons across 10 DMAs creating the first national Digital Out-of-home Network inside nails salons.

Narrowcast technology provides a cost-effective advertising solution that delivers up-to-date, site specific news and relevant entertainment for Gloss Media's upscale, female audience. Recent studies have shown that Digital Out of Home ranks high in consumer awareness, recall of advertising and enjoyment, which is good news for Gloss Media, which is expanding its network of nail salons weekly.

Advertisers have quickly flocked to the network, which speaks to a desirable, affluent female demographic aged 25 – 54 yrs.," says Perry Kirk, President. “We are excited to represent our network to the advertising community.”

As one of the few out of home networks targeting a predominantly female, style-conscious audience, Gloss Media prides itself on its ability to deliver promotions or informational content to viewers while they are captive for 60 minutes.

“So far, I’ve been very happy with Gloss Media. I love the fact that they let us customize in-store product announcements and special messages on the screen,” said the Owner of Prestigious Nails based in Houston, TX.

The Gloss Media network began rolling out in February 2009 and has already premiered over forty client campaigns including, Vaseline, ABC Networks, A&E, Clairol, Oxygen Network, Focus Features, General Motors, Garnier, Marie Claire, Mars Candy, SoapNet, and VH1.


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