Dallas, TX (PRWEB) November 03, 2012
The market for gluten-free foods and beverages has continued to grow even faster than anticipated, reaching $4.2 billion in 2012, for a compound annual growth rate of 28% over the 2008-2012 period. Within this diverse market, snack/granola bars are the leading category, at 15% of mass-market sales.
An August 2012 consumer survey by Packaged Facts shows that 18% of adults are buying or consuming foods products tagged as gluten-free, up from 15% in October 2010. Moreover, the share of gluten-free consumers who are buying more of these foods has skyrocketed, and the share of total shoppers who are buying more gluten-free foods has doubled. The conviction that gluten-free products are generally healthier is the top motivation for consumers of these products. While growth rates will moderate over the next five years in the wake of market expansion, Packaged Facts projects that U.S. sales of gluten-free foods and beverages will exceed $6.6 billion by 2017.
Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; the availability of more products, and better ones, across a range of product categories; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market.
This report will help:
- Marketing managers identify market opportunities and develop targeted promotion plans for gluten-free foods and beverages.
- Research and development professionals stay on top of competitor initiatives and explore demand for gluten-free foods and beverages.
- Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy gluten-free foods and beverages.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.
Buy your copy of this report @ http://www.reportsnreports.com/reports/202353-gluten-free-foods-and-beverages-in-the-us-4th-edition.html.
Ongoing economic doldrums have created a rich environment for the steadily improved quality and the steadily growing sales of private label food and beverage products. A new research estimates that private label food and beverage dollar sales topped $98 billion in 2011 to account for 17.6% of total food and beverage retail sales in the United States, with dollar sales rising 6% over the 2010 level.
Packaged Facts Food Shopper Insights survey data show that nearly two-thirds (62%) of shoppers believe that private label food and beverage products are usually as high quality as name brands, and more than half (53%) believe that private label products are often a better value than national name brands.
Private label products provide grocery retailers with greater profit margins than national brands and allow them to meet the heightened consumer demand for value. Grocery retailers across the board have announced plans to increase private label offerings, notably including expansion of good-for-you products and premium or foodie/gourmet offerings, along with the consolidation of multiple private label lines under new, more eye-catching labels.
This seventh edition of Private Label Food & Beverages in the U.S. focuses on the mass-market products sold through supermarkets, discount stores and supercenters, warehouse clubs, and mass merchandisers, but also examines trends affecting other food and beverage retailers including convenience stores, drugstores, health and natural food stores, and dollar stores.
Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total private-label food and beverage market size.
Buy your copy of this report @ http://www.reportsnreports.com/reports/202356-private-label-food-and-beverages-in-the-us-7th-edition.html.
Browse other new reports on Food and Beverages Market @ http://www.reportsnreports.com/market-research/food-and-beverages/.
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