WOW! Factor Desserts Announce Receiving their GFCP Certification at The Canadian Celiac Association’s Annual Conference

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A new line of great tasting gluten-free products from WOW! Factor Desserts was launched during the CCA's annual conference in Toronto. These delicious products are newly certified by the Canadian Celiac Association’s Gluten-Free Certification Program (GFCP) and can be found being served at many major restaurant establishments across Canada and the United States.

Wow Factor Desserts Receives GFCP Mark of Trust
By displaying the GFCP trademark, the WOW! Factor® Dessert brand provides consumers with a trusted and easily identifiable source of safe gluten-free products.

The Gluten-Free Certification Program (GFCP) and the Canadian Celiac Association are pleased to announce that WOW! Factor Desserts has become one of the growing number of GFCP certified companies and they have recently introduced a line of gluten-free dessert products for the food service industry across North America. “By displaying the GFCP trademark, the WOW! Factor® Dessert brand provides consumers with a trusted and easily identifiable source of safe gluten-free products."

The Gluten-Free Certification Program (GFCP) symbol on food packages indicates that a manufacturer has participated in a voluntary food safety certification program designed for brand owners to ensure consumers that the products they are consuming/using are gluten-free in their production.

The GFCP trademark is based on stringent, food safety programs and verified by a robust third party audit process. The GFCP is endorsed by one of North America’s leading celiac organizations, the Canadian Celiac Association. By seeing the GFCP trademark on gluten-free products consumers can shop with confidence and know the products they are purchasing meet the industry’s strictest gluten-free requirements.

A national manufacturer, WOW! Factor has built its reputation on creating the highest quality products on the market. As the leading upscale supplier of frozen dessert products, WOW! Factor now joins a growing number of companies who are committed to helping consumers look for safe gluten-free products. Some of their new delicious gluten-free offerings include: Chocolate Almond Torte, Black Forest Cake, Kahlua Mousse Cake and Very Berry Cheesecake.

“The Canadian Celiac Association believes that all Canadians have the right to safe food, and have developed the Gluten-Free Certification Program to meet those special needs,” states Peter Taylor, Executive Director of the Canadian Celiac Association. “The CCA advocates on behalf of approximately 2,300,000 Canadians suffering from celiac disease and gluten sensitivity, who are frustrated by the uncertainty of identifying gluten-free products which are essential to their well-being.”

About the Gluten-Free Certification Program
The Gluten-Free Certification Program (GFCP) is a voluntary certification program designed to help brand owners to differentiate their gluten-free products from the increasing clutter of gluten-free claims, by displaying the GFCP trademark. Based on a robust third-party audit certification process at the manufacturing facility, which verifies their ability to regularly meet the stringent GFCP requirements, when managing gluten as part of their food safety programs.

The GFCP is endorsed by the Canadian Celiac Association in Canada. Consumers can shop with confidence by selecting those safe, reliable and gluten-free products, displaying the GFCP trademark.

About the Canadian Celiac Association (CCA)
The Canadian Celiac Association is the national voice for people who are adversely affected by gluten, and is dedicated to improving diagnosis and quality of life. Based in Mississauga, Ontario with 28 Chapters across the country, its mission includes advocacy, education, research and community support.

WOW! Factor® Desserts
From Wow! Factor Dessert’s humble beginnings in a basement kitchen over 31 years ago, this family-run business continues to have the same obsession for excellence in creating the best tasting desserts on the planet. With a manufacturing plant in Alberta and two warehouse distribution facilities located in Langley, British Columbia and Etobicoke, Ontario, WOW! Factor Desserts stays true to its founding principles of delivering quality, innovation, and above all, the WOW! Factor to its customers.

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