Go Ahead Tours Sees Rapid Growth Throughout Product Portfolio

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Over 25% growth in 2011 driven by increasing popularity of escorted group travel

People want to know that all the details have been taken care of, and they want to enjoy their travels from the moment they land

Go Ahead Tours, part of the EF Education First family of companies, has experienced over 25% growth from 2010 to 2011. The increase reflects the growing popularity of escorted tour packages, which appeals to people looking for a high value, low hassle travel experience. While other tour operators are backing away from their identity as group travel providers, Go Ahead Tours is positioned to capitalize on its strong buying power to offer exceptional value on trips that include airfare, transportation, hotels, guided sightseeing and a full-time professional tour director.

The rise of deal-aggregation sites in the last decade unleashed consumers to plan their own vacations. But perhaps after trying their own hands at vacation planning, more consumers than ever recognize that escorted group travel offers not only a better value with less hassle, but also a chance to discover destinations that most do-it-yourself (DIY) travelers miss.

While DIY travel remains a popular option for travelers on a very tight budget, a wider segment of travelers has begun to appreciate the value of one stop shopping for their vacations. Go Ahead Tours provides the convenience of making all travel arrangements either online or on the phone with a knowledgeable tour consultant. Escorted group travel also offers travelers the irreplaceable expertise of a local Tour Director and a chance to make new friends while traveling.

“Our strong performance as a company over the last year has everything to do with customers wanting convenience and expertise from their travel provider,” said Christy Waller, Go Ahead’s Vice President of Marketing & Analytics. “People want to know that all the details have been taken care of, and they want to enjoy their travels from the moment they land rather than feeling lost and alone in foreign countries where they don’t speak the language. With 96% of our travelers telling us they would travel with us again or refer a friend to us, we expect significant growth into 2012 as well.


Established in 1990, Go Ahead Tours (http://www.goaheadtours.com) offers over 100 high-quality escorted tours around the world to travelers—both seasoned and new—who are looking to learn more about the world and themselves. Committed to breaking down barriers of culture and geography, Go Ahead provides customers with superior quality, exceptional value and an unsurpassed Best Price Guarantee; that is, if you find the same tour for less, Go Ahead will match the price. Go Ahead’s parent company, EF Education First, was founded in 1965 and is the world’s largest private educational travel company.

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Lynne Sarao
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