GoFish Partners With adap.tv to Deliver Integrated Online Video Ads: adap.tv to Insert Contextually Relevant Ads Into Online Video on the GoFish Network

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GoFish Corporation (OTCBB:GOFH), the leading Internet Video Network showcasing original, Made-for-Internet ('MFI') programming, today announces a strategic partnership with adap.tv, an in-video advertising network, to insert third-party ads within video clips shown on the GoFish Network.

We are pleased to be partnering with GoFish, as they are the leading platform in original online video programming aggregation and distribution

    The partnership enables GoFish to match relevant, text-based ads with its online video content using adap.tv's proprietary analytical software. The technology analyzes video content in real-time and instantaneously matches it with appropriate ads. adap.tv's in-video advertising network currently serves some of the most popular online video sites on the Web, including GoFish's Network of approximately 8 million unique users.

Last week online video site YouTube announced the introduction of semi-transparent overlay ads at the bottom of select video clips. In-stream text ads served on the GoFish Network through adap.tv's platform will be similar to YouTube's new ad feature, however, the GoFish ads will be contextually relevant through the use of adap.tv's proprietary software.

"The monetization of video content has been one of the biggest challenges posed by the advent of online video," said Tabreez Verjee, president of GoFish. "Our partnership with adap.tv assists GoFish in creating a compelling platform for advertisers in order to allow them to reach target demographics, and does so in a way that does not detract from the user experience."

"We are pleased to be partnering with GoFish, as they are the leading platform in original online video programming aggregation and distribution," said Amir Ashkenazi, CEO of adap.tv. "This is a mutually beneficial strategic partnership that combines GoFish's content and reach with adap.tv's contextual advertising solution to enhance the consumer experience while increasing ad revenue."

About GoFish Corporation

GoFish Corporation, (OTCBB:GOFH) headquartered in San Francisco, is a leading Internet Video Network that, in two years, has grown to deliver millions of videos per month to a rapidly growing audience of enthusiasts. The first publicly traded company in the space and a pioneer in the development of original, Made-for-Internet programming, GoFish is a destination on the web where millions of people come to watch, create, upload and share the best in online video entertainment. For more information about the company, go to http://www.gofish.com.

About adap.tv

adap.tv is the leading in-video advertising network that delivers the right ad at the right time to unlock the revenue potential of online video to allow publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio, and metadata to serve contextually relevant ads in a viewer-friendly manner. adap.tv continues to monitor viewers' interaction with the ads and adapts in real time to their interests and behavior. Founded in 2006, the company is privately held and is headquartered in San Mateo, CA. For more information, visit http://www.adap.tv.

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Alastair Duncan
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