Who Started ‘Go Green’?

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Researcher at Answerbag.com says ‘Go Green’ Began on a California mom’s Kitchen Table in 2002

Jill Buck with students

It's not good enough to prepare our children for the future; we must prepare the future for our children. Jill Buck, Founder, Go Green Initiative

The term “go green” seems commonplace today, but the genesis of its mainstream appeal began when Jill Buck, mother of three, started the Go Green Initiative in 2002, according to a May 28, 2010 article by researcher, Rebekah Richards of Answerbag.com Rebekah Richards, Professional Research Staff for Answerbag.com.

“Answerbag is spot on with their research on this question. Back in 2002, the term "go green" was researched exhaustively before I named my nonprofit organization,” says Jill Buck, Founder of the Go Green Initiative. “Believe it or not, you could Google "go green", and nothing came up. I looked in every corner of marketing, advertising, academic, and nonprofit sectors to ensure we had an original concept...and we did.”

Since then, the Go Green Initiative has become one of the top “green” sites in the world, with over 9.6 million hits in 2009. Participants in the program come from 36 countries around the globe, and network with each other on numerous social media platforms offer by the Go Green Initiative. “My motto has always been that it is not good enough to prepare our children for the future; we must prepare the future for our children,” says Buck. “Fortunately, there are millions of people worldwide who share this view, and are getting involved with the Go Green Initiative.

About the Go Green Initiative (GGI):

The Go Green Initiative is the world’s fastest growing fully comprehensive environmental action plan for schools, businesses, organizations and homes. By promoting environmental stewardship on campuses from preschools through universities, the GGI works to involve families, businesses and local governments in the common goal of protecting human health through environmental stewardship. Since its inception in July 2002, the Go Green Initiative has been endorsed by the National School Boards Association, National Recycling Coalition, adopted by nine State PTA Boards, implemented in all 50 U.S. states, 36 countries and on 5 continents. The Go Green Initiative has kept more than ten million pounds of recyclables out of the world’s landfills, conserved 25.7 million gallons of water; reduced greenhouse gas emissions by more than 3,800 metric tons; conserved 34,500 barrels of oil; and saved over 67 billion BTUs of energy. These accomplishments were achieved voluntarily, with no mandates or legislation, showing that “going green” is practical and simply makes sense. There are currently over 2.2 million students and teachers in registered Go Green schools.

More information is available online at http://www.GoGreenInitiative.org.

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