Going.com Named One of Top 10 Undiscovered Lifestyle and Entertainment Web Sites of 2007 by PC Magazine: PCMag.com Calls Going.com 'just the ticket' When It Comes to Local Entertainment

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PC Magazine's PCMag.com recently named Going.com one of the Top 10 Undiscovered Lifestyle and Entertainment Web Sites of 2007 as part of its Top 100 Undiscovered Web Sites special feature. Going.com, the destination site and community that wants to know what's happening in their cities, was included in the list because the site is leading the way in re-inventing local entertainment for 20-somethings.

What's happening?...and Who's going?

    "Hopefully, thanks to PC Magazine, more folks will discover what community already knows, which is that we're the first place to find out what to do, where to go, and who else is going," said Evan Schumacher, CEO of Going.com.

Going.com's inclusion on this exclusive list is just another indication of its rapid growth since first launching in Boston. The Web site now operates in five cities -- Boston, New York, San Francisco, Chicago, and now Los Angeles -- and has grown to over 700,000 unique visitors, a remarkable percentage of the total 20-something demographic in these cities.

Going.com's most recent city launch, in Chicago, has already attracted 120,000 visitors in less than three months. Events range from user-submitted, hard-to-discover underground experiences, to Going.com "members only" showcases featuring Perez Hilton, Lady Sovereign, Bobby Friction, Albert Hammond Jr. of the Strokes, Mario Lopez, Donnie Wahlberg, Hilary Duff, and Lindsay Lohan, as well as hot up-and-coming acts like LCD Soundsystem, and The Teddy Bears.

Other sites on the PCMag.com Top 10 Entertainment and Lifestyle list include Dethroner.com (http://www.dethroner.com), a testosterone-based, male free-for-all; iminlikewithyou.com (http://www.iminlikewithyou.com), a dating site where the more points you have, the more "dates" you can acquire; and Skeptic (http://www.skeptic.com), a site for those who need to see it to believe it. All the sites fit into niche categories -- users can visit and use the sites based on their specific entertainment interests.

About Going.com

Going.com is your social life, remixed and served the way you want it, letting you connect with people before, during, and after the events you love. Our 700,000-strong community has something in common -- we devour everything from seeing the hottest live bands and DJs, to supporting just social causes, to checking out the latest fashion and art -- all in the same week. Going.com provides the right stuff by combining user-generated events with editors' picks in a way that's simple, easy and fun. The site answers two simple questions for all of us: "What's happening?...and Who's going?"

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Vijay Chattha
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