BKFK Announces Grand Prize Winner of the National Going Green Challenge

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Elizabeth Rintels, 12, of Keswick, VA wins $10,000 Grand Prize in the BKFK Going Green Challenge. Elizabeth won for her "Water Watcher" invention, a smart device designed to monitor and measure water usage.

We are pleased to be connected with the BKFK program because it fits so directly with our goal to help young people become more informed and aware of the climate and environment. We congratulate the winner on her innovative idea of monitoring and measuring water usage

By Kids For Kids (BKFK) and The Weather Channel today announced that Elizabeth Rintels, 12, of Keswick, Virginia, won the grand prize in the national Going Green Challenge. Elizabeth won for her "Water Watcher" invention, a smart device designed to monitor and measure water usage.

Realizing just how much water it took to take a shower, Elizabeth began seeking a way to enhance awareness of water usage. After learning that reducing her shower time only by one minute would save approximately 1,000 gallons of water per year, she was driven to find a smarter way of utilizing this valuable resource. As a result, Elizabeth created "The Water Watcher," a device that can be fastened to any faucet. It signals a red light and sounds a beep every time a half-gallon of water is used.

In addition to her $10,000 cash prize, Elizabeth also will also receive a meaningful "connection to reality." She will have the opportunity to spend a day "shadowing" one of the eco experts from Leonardo DiCaprio's 11th Hour Action website, http://11thhouraction.com/.

The Going Green Challenge launched in October, 2007 and challenged America's youth to create new eco-ideas for our changing planet. Thousands of entries poured into the BKFK website, http://www.bkfk.com. Ed Begley Jr., Hollywood's greenest actor, was a celebrity judge in the competition.

"I was thrilled when I found out I'd won the BKFK Going Green Challenge!" said Elizabeth Rintels, "At home, we try to use things more than once and recycle at the recycling center. We also try not to waste energy or water. It was this conservation awareness in my home that inspired 'The Water Watcher.'"

"We are pleased to be connected with the BKFK program because it fits so directly with our goal to help young people become more informed and aware of the climate and environment. We congratulate the winner on her innovative idea of monitoring and measuring water usage," said Shari Pace, vice president of licensing, The Weather Channel.

Norman Goldstein, Founder and CEO of BKFK, commented, "I would like to congratulate Elizabeth on her thoughtful, eco-friendly creation. It's very easy to dream away in a hot shower, not caring about ones water usage. 'The Water Watcher' elevates consciousness about water consumption, resulting in necessary water conservation."

About By Kids For Kids Co.:
By Kids for Kids® (BKFK®) is a youth marketing and media company partnering with the world's leading corporations to provide a platform to foster, share, showcase, and commercialize youth innovation and entrepreneurship. Their mission is to inspire, motivate and stimulate the innovative spirit within all young people.

The closely held Stamford, CT-based Corporation has been dedicated to making youth ideas a reality since 2003. Through its website (http://www.bkfk.com) and its social community (Idea Locker™), online competitions, TV show (Think Big™), Magazine (Possible™), press, and education outreach, the company engages youth in the US and around the world. BKFK® youth-created products are available nationally and serve as a testament to the power of youth innovation and social entrepreneurship.

More information about the company and its successes helping young innovators, is available online at http://www.bkfk.com

About The Weather Channel:
The Weather Channel®, the nation's leading provider of national, regional and local weather information and programming, is a 24-hour weather network which can be seen in over 96 million U.S. households. Its Web site, weather.com, reaches more than 35 million unique users per month and is consistently ranked #15 among all Web sites by Nielsen//NetRatings. The Weather Channel also operates The Weather Channel HD, Weatherscan® which is an all-local 24/7 cable network, The Weather Channel Radio Network, The Weather Channel Newspaper Services, and is the leading weather information provider for emerging technologies. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.

Note to editors:
Elizabeth Rintels is a 12 year old middle schooler from Keswick, VA. Elizabeth is interested in art, clothing design, interior designing and inventing. She also likes to play sports. In the future, Elizabeth might be a designer, inventor or athlete. In addition to winning the grand prize of the BKFK Going Green Challenge, Elizabeth won first place in the BKFK Virginia Challenge, also for the "Water Watcher" and she also took 3rd prize in that same competition for her "Crane purse," which is a fashionable purse inspired by paper cranes.

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John Forrester
BKFK
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Connie Malko
The Weather Channel
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