With every in-store redemption there is an opportunity to increase sales.
Danvers, MA (PRWEB) July 20, 2011
With more and more customers finalizing their gas transactions at the pump, convenience stores are seeing a decline in in-store sales. POS Supply Solutions, Inc. (POS Supply) now offers point of sale Gold Star Thermal Paper Rolls that are designed to drive customers back inside with a special gold star promotion.
The Gold Star program features a custom gas pump thermal paper roll that is printed with “You are a winner. Come inside for details!” every ten feet. On standard rolls, about every 40th customer per pump would be a winner. Customers bring in the receipt for an item that is designated by the retail location such as a fountain drink, cup of coffee, basic car wash or a new showcase item.
In a competitive marketplace, this program builds loyalty and drives incremental business by encouraging customers to return for another chance to win. Increased in-store traffic brings more impulse buying and increased sales. Gas stations and convenience stores can further promote the program with above-pump or scrolling displays.
“This program is an inexpensive promotional tool for gas station and convenience store owners,” said POS Supply’s President Stephen Enfield. “With every in-store redemption there is an opportunity to increase sales.”
Gold Star thermal paper rolls are designed to fit the most common pay at the pump terminals including Dresser Wayne, Veeder Root, Gilbarco, Tokheim, Verifone, and many others. As a bonus, each case also includes two card reader cleaning cards. These cleaning cards can be used on the debit and credit card magnetic strip readers to help eliminate most reading errors, reducing costly maintenance calls.
POS Supply also offers small run custom printed paper rolls. This innovative marketing delivery system enables customers to add their logo and website information to reinforce branding and increase product awareness. POS Supply’s access to an unparalleled array of paper grades, converting capabilities, and printing options make them the perfect choice for custom printed paper rolls. All their gas station paper roll and ribbon supplies are designed to deliver high performance and compatibility in Gas Station transaction printers while minimizing the user's total cost of ownership.
About POS Supply Solutions
POS Supply Solutions provides point of sale and transaction supply solutions, serving a full spectrum of hospitality, retail, financial, gas station, medical, wireless and business transaction applications. Established in 1999, POS Supply Solutions’ corporate facility is located in Danvers, MA with distribution warehouses strategically located across the United States. Over the past 11 years, POS Supply Solutions has worked with thousands of individuals and companies to ensure they receive the point of sale supplies needed for successful and efficient business operations.
Product Marketing Specialist
POS Supply Solutions
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