Gold Buckle Network Inks Co-marketing Deal with American Cowboy Magazine

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Alliance offers enhanced benefits to GBN Members and AC readers and establishes online marketing partnership between leading Western content providers.

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We are very excited about the new co-marketing alliance with American Cowboy

Gold Buckle Network™ (http://www.goldbucklenetwork.com), The New Way To Access The West™, announced today a new co-marketing alliance with American Cowboy magazine (http://www.americancowboy.com). The GBN/American Cowboy alliance benefits subscribers of both with access to more Western content that they love - online and in print.

As part of the program, new annual GBN Gold Members receive a free one-year subscription to American Cowboy, America's most widely read Western Lifestyle magazine. A $25.95 value, the subscription includes all six bi-monthly American Cowboy magazine issues. The co-marketing alliance also enables current American Cowboy subscribers to sign up for a GBN Gold Membership for the discounted annual price of $24.95.

GBN will promote the offer to prospective new members on http://www.goldbucklenetwork.com using banner ads and online video. GBN will also distribute an email campaign to all members announcing and providing details about the free AC subscription offer. In addition, the alliance establishes GBN as American Cowboy's official online video content provider and adds AC to the GBN Affiliates links on http://www.goldbucklenetwork.com. GBN will design and host a custom-branded video microsite where visitors can watch AC video content beginning with the National Day of the American Cowboy (NDAC) video. Future AC video content will also be available in the GBN content library.

American Cowboy magazine is providing annual subscriptions to GBN at a reduced rate, while GBN is offering the AC subscription to new GBN Gold Members at no cost with a new annual subscription or an annual subscription renewal. AC is also producing the NDAC video, which will be hosted by GBN and made available to GBN Gold Members in a custom-branded microsite dedicated to American Cowboy. In addition, AC will distribute an email campaign to its subscriber base offering a free 60-day GBN Gold Membership and will promote GBN on the AC Web site at http://www.americancowboy.com.

The GBN/American Cowboy co-marketing alliance establishes a revenue sharing model whereby the two companies mutually benefit from new subscribers. Furthermore, both GBN Gold Members and American Cowboy subscribers get more of what they love--access to more Western content and entertainment in new forms, including online video, music, and products.

"We are very excited about the new co-marketing alliance with American Cowboy," notes GBN President Christopher F. Hill. "This partnership helps both organizations satisfy significant demand for Western content, both in print and online, while giving existing subscribers more of what they love."

American Cowboy Publisher Bill Garrels agrees. "We love our partnership with GBN as we are both dedicated to inviting more people to participate in the Western Lifestyle. We are both committed to providing quality edit that educates, inspires, and entertains."

Reaching the heart of the West for more than 14 years, American Cowboy links the best of historical and contemporary West through people, travel, home and equine pursuits in one premier publication and family of websites. American Cowboy is the authentic voice of the West, beginning and ending with powerful editorial, committed to excellence and dedicated to preserving the Western lifestyle. With more than a half million readers and visitors, American Cowboy connects with the community for whom the West is a vibrant, experiential way of life.Reaching the heart of the West for more than 14 years, American Cowboy links the best of historical and contemporary West through people, travel, home and equine pursuits in one premier publication and family of websites. American Cowboy is the authentic voice of the West, beginning and ending with powerful editorial, committed to excellence and dedicated to preserving the Western lifestyle. With more than a half million readers and visitors, American Cowboy connects with the community for whom the West is a vibrant, experiential way of life.

Powering more than 1,000 video and audio titles, the GBN community at http://www.goldbucklenetwork.com offers all Western enthusiasts something to fit their schedules and their budgets. GBN Gold Members have access to the entire content library and can participate in an expanded selection of exclusive promotions and receive special offers on Western products, services, and events. GBN Gold Members also receive weekly email updates, the monthly GBN email newsletter, and special offers on Western events and travel throughout the year.

The GBN online video library contains hundreds of gigabytes of movies, country music videos, rodeo, bull riding, educational programs, kids' shows, Western travel segments, and other family-friendly entertainment. GBN adds new content to its online video library every week. All GBN content is available for streaming at multiple speeds, from DSL all the way up to cable modem and fiber. At up to 1.5 megabits per second, GBN's "HD" streaming content immerses viewers in a high-quality entertainment experience, whether at the computer or linked to a TV display or digital projector.

About Gold Buckle Network (GBN)
GBN is an online TV network, music source, and department store for everything Western. At http://www.goldbucklenetwork.com visitors watch rodeos and other Western sports, classic full-length Western movies, country music videos, Western documentaries and training programs, kids' shows and more. In addition, GBN Radio streams digital country music and the GBN General Store offers a huge selection of unique Western-influenced products. GBN is The New Way To Access The West--an entertaining and informative online community for millions of Western enthusiasts all over the world. Businesses rely on GBN for one-to-one access to this significant consumer market. To become a member, or for more information about GBN, please visit http://www.goldbucklenetwork.com.

About American Cowboy and AIM
Published for devotees of the cowboy and the West, American Cowboy covers all aspects of the Western lifestyle, delivering the best in entertainment, personalities, travel, rodeo action, human interest, art, poetry, fashion, food, horsemanship, history, and every other facet of Western culture. With stunning photography and you-are-there reportage, American Cowboy immerses readers in the cowboy life and the magic that is the great American West.

In May 2006, the magazine was acquired by Active Interest Media, Inc. (aimmedia.com). Based in El Segundo, California, AIM is a consumer enthusiast media company that serves a base of loyal constituents through print, events and online products. In addition to its Western Art and Living Group--which includes American Cowboy and Southwest Art, the company also publishes Yoga Journal, Backpacker, Vegetarian Times, Better Nutrition, Optimum Wellness, Whole Foods Market® magazine, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt and Yachts International.

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