“We’re proud to entrust our new teammates at Ancra with the responsibility of global distribution and marketing and we’re looking forward to seeing them take our products to the next level.”
Erlanger, Ky. (PRWEB) February 4, 2011
Ancra International, the global leader in load securement innovation, announced that it has executed a contractual agreement naming it as worldwide master distributor for GOLDLINE and SILVERLINE Brand Tarp Straps. The agreement supersedes an arrangement with a previous distributor with responsibilities limited to North America.
Within the heavy-duty trucking industry, GOLDLINE and SILVERLINE Tarp Straps are renown for their quality and durability and are a favorite among fleets and independent operators alike. The unique straps have gained their popularity chiefly through word-of-mouth advertising, a testament to their exemplary performance on the road.
GOLDLINE and SILVERLINE Tarp Straps are manufactured by Universal Polymer & Rubber, Ltd. (UP&R). The company, located in Middlefield, Ohio, has been making ultra-quality tarp straps since 1971 and manufactures molded and extruded rubber and plastic parts for a variety of uses. UP&R is also a tier-one and tier-two supplier to the automotive industry.
“We’ve worked hard to develop the highest quality tarp straps in the industry and we’ve got innovative products on the horizon,” Joe Colebank, president and CEO of UP&R, said. “We’re proud to entrust our new teammates at Ancra with the responsibility of global distribution and marketing and we’re looking forward to seeing them take our products to the next level.”
The GOLDLINE Tarp Strap is made in America and is composed of ethylene propylene diene monomer (EPDM) rubber, a substance that provides exceptional strength, durability and resistance to common environmental factors such as ultraviolet (UV) radiation and ozone. The top-selling strap is favored by drivers in moderate and warm climates because of its resilience and its ability to maintain its elastomeric properties, even in high temperatures. EPDM-based tarp straps are known to last five to 20 times longer than natural rubber tarp straps.
The SILVERLINE Tarp Strap is made of the highest quality natural rubber and is particularly popular in Canada and northern latitudes because the straps remain exceptionally flexible, even in frigid conditions. UP&R has developed a new, enhanced SILVERLINE Tarp Strap with UV inhibitors, and this new version will be part of Ancra’s new offering.
“We’re excited to bring new momentum to this already thriving and well-respected product line,” Ralph Abato, vice president of sales and marketing for Ancra, said. “Existing markets will benefit from Ancra’s exceptional service and distribution infrastructure and potential new customers will now have unprecedented access to the best tarp straps available anywhere.”
Through market development and acquisition, Ancra has grown to become North America’s largest designer and manufacturer of cargo restraint systems and has well-developed global distribution capabilities. Unlike its predecessor, the company is also able to provide exposure to new markets, such as medium and light-duty vocational vehicle fleets and the motor sports industry. Ancra also has distribution channels that access markets associated with pickup truck accessories and hardware attachments, as well as other related consumer packaged products.
“We are constantly looking for ways to bring value to our customers,” said Abato. “Greater product depth and quality translates into superior customer choice and, ultimately, satisfaction.”
Ancra formally assumes its official role as sole master distributor of GOLDLINE Brand Tarp Straps on May 1, 2011 and for SILVERLINE with enhanced UV inhibitor on July 1, 2011. Ancra will have sole responsibility for global marketing and distribution of both GOLDLINE and SILVERLINE products.
Ancra has established a transition hotline to answer questions, solve problems and to ensure that those who are interested in GOLDLINE and SILVERLINE Brand Tarp Straps can acquire them. The transition hotline number is: (800) 929-2627, ext. 203.
View images of GOLDLINE and SILVERLINE Brand Tarp Straps at
About Universal Polymer & Rubber, Ltd. (UP&R)
Universal Polymer & Rubber, Ltd., based in Middlefield, Ohio, was founded in 1970 and has operated continuously since its inception. UP&R, as it is commonly known, is a privately held company that is part of the Cypress Companies of Akron, Ohio. As a manufacturer of molded and extruded rubber parts and extruded plastic parts, the company sells its products into four major markets on three separate continents. Markets served include transportation and cargo control, construction and pipe manufacturing, automotive OE supply chain as a tier-one and tier-two supplier, and the general industrial market that comprises several well-known manufacturers of globally used products and equipment. For more information about UP&R, visit them on the Web at http://www.universalpolymer.com
Ancra International, headquartered in Hawthorne, Calif., is a world-class designer and manufacturer of restraint-related components and assemblies serving the commercial vehicle market and other industries. Its heritage as a product innovator is underscored by the fact that Ancra holds 71 domestic and foreign patents and 51 product trademarks. Each product is made from only the finest materials with attention given to every engineering detail. All component parts and materials are selected for performance and durability to offer customers the most cost-effective and reliable solutions for their needs. In 1996, Ancra was acquired by The Heico Companies. The Heico Companies have aggregate sales of more than $2.5 billion and an exceptional resource of professional services. For more information about Ancra, visit them on the Web at http://www.ancra.com
GOLDLINE and SILVERLINE Brand Tarp Straps are registered trademarks of Universal Polymer & Rubber, Ltd.
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