Golfholidays.com launches high-value client rewards programme

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Golfholidays.com – part of Europe’s longest-established golf tour operator, is launching the “Handicap Key” as a way of rewarding regular clients and those who make a group or valuable booking.

Golfholidays.com – part of Europe’s longest-established golf and spa holidays tour operator, is launching the “Handicap Key” as a way of rewarding regular clients and those who make a group or valuable booking.

“Client fidelity has always been high at golfholidays.com with a near 100% repeat booking rate over a three-year period. However, what’s changed is the number of holidays clients take so the Handicap Key works two ways: as a thank you the booking – particularly for high-value and group bookings - and also as a way to encourage clients to get away for a second holiday the same year” says Morgan Clarke, Managing Director of golfholidays.com.

“Every client starts off with a “Handicap Key” of scratch and their Handicap Key increases as they spend more money, recommend their friends or complete the holiday questionnaires and survey” continues Morgan. For example, a client who makes a booking for 20 people costing £800 each, returns their questionnaire and recommends six friends, will get a Handicap Key of 19 thus allowing them a £190 credit on their next holiday.

Past Clients also benefit from access to the extra-special Past Client offers on the Client Zone, a Fast Track booking service (by using details of clients' previous holidays and preferences) and priority delivery of the brochure, Gimme magazine and email newsletters.

"We recognise that money is tighter than it was and group leaders put in quite a bit of work their side so it’s only right that they should get the benefit. Whether they want to pass that benefit onto their group or keep it to subsidise a break away for themselves is up to them”

Golfholidays.com is part of Europe’s longest-established golf holiday operator and features destinations in 63 countries around the world. With four programmes – GolfPlanet, Bond Street Golf, French Golf and golfholidays.com – it offers holidays to suit every taste and budget and is also unique in its capability to offer Online booking, payments and ticketing.

For all information visit Golf Holidays or call 01245 211456

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Simon Boynton

Morgan Clarke
Golf Holidays
01245 211429
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